2025 Cereal Brand Rankings

【2025 Oreal Brand Ranking】Based on the big data of the whole network, the cereal brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of cereal (in no particular order): Bob's Red Mill, freedom Foods, QUAKER, Kellogg's, ICA, Jordans, Nutri-Brex, Energetic, Cima, Calbee, Birds, Jason, OCAK Ozarks, Health, Nestle, Golden Oatmeal, If you are looking for what brand of cereal is good? This list of cereal brands is for your reference only.

  • TOP.1 Bob's Red Mill 鲍勃红磨坊

    Bob's Red Mill 鲍勃红磨坊 United States

    Bob's Moulin Rouge was founded in 1978 in Oregon, USA, and the founder is an old man on the logo, which is very recognizable. In the U.S., Bob's Red Mill is USDA Certified Organic, High Fiber and has a proprietary line of gluten-free cereals that can be eaten by people with gluten allergies. Bob's Red Mill focuses on the traditional way of producing natural whole grains, and most of its cereal products are only primary processing, using traditional stone mills to grind at low temperatures, which retains the original grain flavor of oats to the greatest extent, with good chewiness and springiness. Steel-cut oat kernels are the star product of Bob's Red Mill, and it is difficult to buy similar products in the domestic market except for Bob's Red Mill. Steel cutting is a shallow processing method, different from the traditional tableting treatment, steel cutting oat kernels is to cut the whole oat kernels into sections, even the skin is not grinding, and there is almost no nutrient loss. Bob's Red Mill's steel-cut oats are suitable for cooking oatmeal porridge, which has a strong grain aroma and the dissolved oat-glucan makes the porridge very viscous and not too bland. The glycemic index (GI) of oats is 40~60, and the glycogan contains...

    1
    Score
    85
    popularity
    12333
  • TOP.2 freedom Foods

    freedom Foods Australia

    Founded in 1985, Freedom foods is a brand of Freedom Foods Australia, focusing on the production of dairy products and cereal cereals, and has passed the SQF certification, the highest standard of safety and quality systems in the global food industry, and is one of the best-selling healthy cereal brands in Australia. Freedom foods mainly sells ready-to-eat plain oats, fruit cereals and breakfast cereals, and its most popular products are ready-to-eat pure oatmeal, whose oatmeal raw materials come from its own farms and have high quality oats. Freedom foods instant oatmeal is pressed flat, and can absorb water and cook quickly after brewing or boiling, and has a soft and waxy taste. In terms of dietary fiber content, Freedom foods instant oatmeal has an advantage, with the content of ordinary pure oatmeal about 10~12g/100g, and Freedom foods up to 13.4g/100g, which is one of the first choices for fitness and slimming. Its price is about 40 yuan/kg, which is about twice as expensive as Quaker. Freedom foods' fruit cereal is made with baked oats, puffed rice, and yogurt corn flakes, which are crispy and perfect for both dry and milky meals. This kind of fruit cereal is not low in calories, if used as a snack...

    2
    Score
    84
    popularity
    19298
  • TOP.3 QUAKER

    QUAKER United States

    Quaker cereal was founded in Chicago in 1901, and its name comes from the Quaker Church, a Christian denomination in the United States, and its logo features a white-haired elder dressed in Puritan clothing. Acquired by PepsiCo in 2001, Quaker is now the world's fourth-largest packaged food company and one of the top three best-selling cereal products in the United States. In the domestic cereal market, Quaker is one of the easiest foreign brands to buy, and it is widely distributed in supermarkets, and has established factories in China. Quaker mainly sells pure oatmeal and drink-type oatmeal, which is cost-effective, and the average price of pure oatmeal is 20 yuan/kg. Quaker pure oats are divided into two types: ready-to-eat and quick-cooked, and the Quaker oatmeal sold in the Chinese market uses Australian skin oats and Chinese naked oats, with a ratio of 1:1, which is processed by flakes to retain the nutrients of the oats as much as possible. Skinned oats and naked oats are similar in terms of nutritional content, and in terms of processing, domestic naked oats are slightly better than skinned oats, so you don't need to care whether they are all imported oats. Pure oatmeal looks slimy after cooking porridge or brewing, because of the pure oatmeal middle processing project...

    3
    Score
    82
    popularity
    17810
  • TOP.4 Kellogg's 家乐氏

    Kellogg's 家乐氏 United States

    Founded in 1906, Kellogg's is a well-known breakfast cereal and snack manufacturer in the United States, ranking among the top three in the American breakfast cereal market. Served as a breakfast cereal for U.S. World War II troops and the Apollo moon astronauts, Kellogg's was sold in more than 180 countries around the world and was given royal warrants by Queen Elizabeth II and the Prince of Wales. Kellogg's breakfast cereals are mainly crispy products, made from corn, wheat or wheat flour that are puffed and cocoa-coated on the surface, giving them a sweet and crispy taste. Crispy is one of the favorite textures of mankind, and this breakfast cereal is much better than slimy oatmeal when eaten with milk, and was once one of the labels of Americans. If you analyze the nutritional value, this type of breakfast cereal has an obvious drawback, the sugar content is too high. Taking Kellogg's classic cocoa corn flakes as an example, its 100g corn flakes have a caloric value of 1596 kJ, which is equivalent to the staple food, but the sugar content is 38.3 grams, which is higher than the sugar content of cola (about 10.8g/100ml). According to the new edition of the Chinese Residents...

    4
    Score
    82
    popularity
    16032
  • TOP.5 ICA

    ICA Sweden

    ICA is a large Swedish retail conglomerate, the largest retail company in Northern Europe, and its cereal products are one of the most popular fruit blends in the country. ICA specializes in Muesli-type cereals, which originated in Switzerland and are mainly made from a mixture of raw cereals, fruits, nuts, etc. In contrast to Granola-type cereals, Musri is not baked with honey or the like, and the cereals themselves have a single flavor and are loose and do not stick to each other. ICA oatmeal is available in strawberry yogurt, mixed fruits, mixed nuts and other product types, with rich ingredients, and the dried fruit content in the mixed fruit type can be close to 50%. ICA mixed fruit cereal uses large pieces of unbroken dried fruit, and its cereal body uses roasted oats and whole wheat flakes, without added sugar, not very sweet, the sweetness mainly comes from dried fruits, and the cereal appears a little tough when eaten dry, and it is laborious to chew, which can be improved after soaking milk and moistening. ICA Blueberry Cranberry Raspberry Oatmeal, puffed sweet corn flakes and popcorn are used, which are very crispy and suitable for dry eating, and the overall sweetness is not high, and it is also suitable for soaking milk. Dried berries, although high in sugar, are...

    5
    Score
    80
    popularity
    13154
  • TOP.6 Jordans

    Jordans United Kingdom

    Jordans is a famous British oatmeal brand, founded in 1855, with a history of more than 100 years. Chodan is the fourth largest cereal manufacturer in the UK, domestically selling Granola-type cereals and breakfast cereals. Chodans Granola Cereal is a fruit-based mixed cereal, compared to ICA cereal, Chodans cereal has a lower content of dried fruits, the main body of the cereal is baked oatmeal, no other grains are mixed, and the oat content is about 75%. After the chodansi cereal is baked with honey, the oatmeal becomes crispy and slightly sweet, and it has a good taste with large mixed dried fruits. Chodans Mixed Berry & Tropical Fruit Oats are relatively low in oats and are more like dried fruit snack packs, which are suitable for dry eating. The mixed fruit version has an oat content of 78%, which is more suitable for soaking hot milk and other beverages. Similar to ICA, the overall positioning of Chandise cereal products is more towards snacks, and the health value is greatly reduced after baking and processing, so it is suitable as a breakfast or snack substitute, but it cannot be used as a weight loss food. The overall product of Qiaodansi also follows the European food style, with a preference for adding fewer extra ingredients, and its blend of cereal and breakfast cereal...

    6
    Score
    79
    popularity
    6228
  • TOP.7 Nutri-Brex

    Nutri-Brex Australia

    Sanitarium, formerly known as Weet-bix, was renamed Nutri-brex in the Chinese market in 2016. Founded in 1898, Sanitarium is one of Australia's first ready-to-eat breakfast brands and has been awarded five stars in the Australian Government's Health Star Rating System for Food Measurement. Nutri-brex, a breakfast cereal that sells whole grains and was once featured in Ode to Joy, is made from pure wheat and pressed into chunks for easy consumption and counting, brewing or as a biscuit. After brewing, Nutri-brex cereal will become soft and chewy, which some people may not like. Whole grain cereals and oatmeal are also whole grains, with high content of dietary fiber and trace elements, such as Nutri-brex cereal with a dietary fiber content of 11g/100g, which helps to supplement dietary fiber. The difference is that wheat has a lower fat content than oats, which is more advantageous as a fat reduction food, but it does not contain -glucan, has a low resistant starch content, and is not as full as pure oats after eating, although the protein content is not low, it contains less essential amino acids, and it is not a good egg...

    7
    Score
    78
    popularity
    19908
  • TOP.8 Energetic

    Energetic Guangdong

    The brand of Guangzhou Extraction Biotechnology Co., Ltd., which originally belonged to Nanxiang Flour Mill, has decades of experience in grain processing, leading wheat grain processing technology, and mainly sells wheat germ products. Wheat grains are mainly composed of three parts: bran, endosperm and germ, and the germ only accounts for 2%~3% of the overall mass, which is the center of wheat seed life activities. The germ contains many active enzymes, and the fresh germ will deteriorate soon after separation, and it needs to go through more complex processing to become a product, and many manufacturers often discard the germ or use it as feed after separation. Compared with the staple food, wheat germ contains less starch, the nutritional value is closer to that of nuts, and the protein composition is more in line with the nutritional needs of the human body. Energy is made with whole wheat germ, which has a shelf life of 12 months, making it a very good health food. Energetic also produces lecithin-type wheat germ, which has a germ content of 71%, and in addition to soy lecithin, it is also added with cereal flour and konjac flour. Lecithin helps to lower...

    8
    Score
    78
    popularity
    8676
  • TOP.9 West wheat

    West wheat Guangxi

    Ximai is a brand of Guilin Ximai Food Co., Ltd., focusing on the sales of oatmeal, the main products are pure oatmeal and compound oatmeal, using imported Australian oats, processed and sold in Chinese factories, according to Euromonitor international statistics, Ximai Food in 2016 China's market share reached 16.2%, ranking second in the industry. Ximai is Quaker's biggest competitor in the Chinese market, mainly selling pure oatmeal and brewing cereal, with a similar product structure. However, in terms of user groups, Ximai is centered on middle-aged and elderly consumers, and has distributed sales in large supermarkets and county wholesale departments, focusing on the concepts of health and body benefit. However, Ximai has insufficient investment in new channels such as e-commerce, and lacks investment in the research and development of innovative products, which makes it difficult to attract young consumers, and its market position is gradually surpassed by Quaker. In fact, Ximai does not design products for the elderly, and it is suitable for all groups, and there is no special feature. Ximai pure oatmeal is made of oats imported from Australia, with reliable raw material sources and stable product quality, but as far as the cereal itself is concerned, imported oats and domestic...

    9
    Score
    78
    popularity
    23080
  • TOP.10 Calbee

    Calbee Japan

    Founded in 1949, Calbee is one of Japan's largest snack food companies, and its cereal products are very popular in Japan, accounting for 53% of the Japanese market share in 2016. In the early days, Calbee was familiar to consumers in the Chinese market through daigou, and after the rise of cross-border e-commerce, it became all the rage. Among the cereal products on the e-commerce platform, Calbee sales accounted for 13.4%. Fuguole is a mixed fruit oatmeal, which uses puffed oats, rye flour, wheat flour, etc., with a very crispy and delicious taste, containing a variety of dried fruits, but the total proportion of dried fruits is relatively low, not as high as ICA. The sugar content of Fuguole is very high, up to 31.6g/50g, positioning is more inclined to snacks, due to its crispy taste and high sweetness after puffing, it is easy to eat a lot unconsciously, affecting health, it is recommended to control the amount when eating. Calbee and ICA are both representative of snack cereals, but Calbee is more snacky. ICA uses a whole cereal, which is chewy and not easy to eat a lot, while Calbee uses puffed cereal, which is crispy and easy to eat, and blood sugar reacts after eating...

    10
    Score
    78
    popularity
    8959
  • TOP.11 Birds

    Birds New Zealand

    Birds is an Internet celebrity cereal from New Zealand, produced by the grain manufacturer Smartfoods, its cereal is very good-looking, colorful, also known as rainbow cereal, very suitable for taking pictures, any one is ins style beautiful pictures. Birds also focuses on the Internet celebrity style in the Chinese market, and has done a good job of localized marketing. Birds cereals are mixed cereals, both Muesli and Granola. Berry Blackcurrant Berry is Birds' best-selling cereal and the most beautiful one. It is a Muesli-type cereal, rich in dried fruits and nuts, and the cereal body is infused with blackcurrant juice, which has a purplish-red color and a very attractive color. Berry has a high ratio of dried fruits and nuts, which makes the cereal itself less prominent and more like a snack, and it is recommended to add sugar-free yogurt to eat it with sugar-free yogurt due to its strong sweetness. In addition to the Berry version, Birds also comes in a variety of flavours, such as Nuts Seeds, Almond Coconut Chips, Ginger and Raspberry Leaf Cocoa. Almond and raspberry flavors are granola-type cereals, which have a crispier texture and lower sugar content than the Berry model, making them more suitable for weight loss. Birds cereal whole...

    11
    Score
    77
    popularity
    8924
  • TOP.12 Jason

    Jason Beijing

    JESON Jason is a self-owned brand of Beijing Jiashengxing Trading Co., Ltd., which is manufactured by Mestemacher, the largest cereal and bread manufacturer in West Varia, Germany. Founded in 1871, Mestemacher has 130 years of experience in the production of cereal and bread. Jiesen cereal is imported from Germany, and there are two main types: Musil and breakfast cereal, of which Musil has better sales and is more popular with consumers. Unlike ICA, Jason Musil does not focus on a high proportion of dried fruits, and the mixing ratio is usually only 13.5~26.5%, so that the cereal will not be too sweet and is a relatively good meal replacement. In the main body of oatmeal, Jason also uses a variety of mixed grains such as wheat, rye, oats, etc., and the health effect is not as good as pure oatmeal. Jason's six-grain cereal has a higher filling sensation, while five-fruit cereal and chocolate cereal have a better taste and are suitable as a snack. When it comes to breakfast cereals, Jason is mediocre and not much different from other brands. Jason's large oatmeal is a good breakfast cereal, it is less processed, it can also maintain a certain toughness after brewing with milk, it is not too soft, people who don't like sticky oatmeal...

    12
    Score
    76
    popularity
    14013
  • TOP.13 OCAK Ozarks

    OCAK Ozarks Tianjin

    Founded in 2013, the Ozark is a relatively young brand that specializes in cereals and nuts. There are not many types of Ozark cereals, the main mixed fruit and nut cereals, using high-quality raw materials, high nut content and freshness, with a more unique style. The Ozark cereal is uniformly named as 50% fruit nuts, with no less than 50% dried fruits and nuts, and there are three types of cereals, which are distinguished by red, brown and green packaging. The red packaging is the classic model of the Ozarks, the best sales, its cereal body uses crispy oats, and Calbee is the same type of oatmeal, the taste is crispy and delicious, suitable for dry snacks, but the price is lower, its 750g packaging is about 50 yuan, and it is also designed with a ziplock pocket for easy preservation. The Ozark brown packaged cereal is a wheat crisp that has a lower nut weight, lower overall calories than the red packaging, and has less fat, but the taste is just as crisp and refreshing. The main body of the green packaging oatmeal is oatmeal with a low degree of processing, which will be more difficult to chew when eaten dry, suitable for soaking milk or drinking with hot water, the advantage is that the feeling of satiety is stronger, and the calories are lower than the other two, which is more suitable for fitness...

    13
    Score
    74
    popularity
    16289
  • TOP.14 Health

    Health Poland

    Originally from Poland, Health entered the Chinese market early and is one of Europe's leading manufacturers of crunchy cereals, breakfast cereals and granola bars. Health complies with European food safety standards and has been certified by BRC (British Retail Consortium), IFS Food (International Food Supplier Standard), etc. In the Chinese market, Health mainly sells cereals, including Granola and musli mixtures, as well as breakfast cereals and cereals. Health's Granola is its signature cereal blend, perfect for a dry snack and available in 7 flavors. Unlike British brands such as Jordans, Health's mixed cereal has a lower proportion of dried fruits and nuts, but there are also larger pieces of dried fruit, which enrich the taste. Health Dried Berries Oatmeal goes even further, replacing dried fruit with fruit juice concentrate and puree, incorporating the flavor into Granola honey and syrup, giving the cereal its own fruity flavor. The advantage of this is that the fruity flavor is evenly distributed, and every bite of cereal eaten contains a fruity flavor, but there is no mouthfeel of dried and freeze-dried fruit. Health's other musli-type cereal is relatively mediocre a...

    14
    Score
    74
    popularity
    11941
  • TOP.15 Nestle

    Nestle Switzerland

    Founded in Switzerland in 1867, Nestlé is currently one of the world's largest food manufacturers, in addition to our well-known coffee, milk powder, etc., it also has a cereal business, and the quality of products is relatively stable. In the Chinese market, Nestlé cereals are as instant and crispy cereals as their main coffee and biscuit business. Nestle Youmai is an instant cereal series, and the products are very similar to Quaker and Golden Flavor instant products, both of which are grain flour with more sugar, not to mention nutritious cereal. Oatmeal is more suitable for consumption during work and rest, it can supplement sugar to soothe the mind, if you want to lose weight, you should stay away from it. Many consumers will worry that the cereal contains unhealthy trans fatty acids, but in fact, there is no need to be too careful, although Nestlé Youmai uses hydrogenated vegetable oil, but the current processing technology can greatly reduce the trans fat content in it, so that there is almost no impact on human health. Nestlé crispy cereal is a great breakfast cereal and a quick and easy breakfast with milk or salad. Like Kellogg's, although Nestlé breakfast cereals are also high...

    15
    Score
    72
    popularity
    14731
  • TOP.16 Golden cereal

    Golden cereal Singapore

    Golden flavor can be said to be the representative of prepared cereal, and almost every supermarket will have golden oatmeal on the shelves of prepared drinks. Jinwei is a Singaporean brand that entered the Chinese market as early as 1990 with the establishment of Jinwei Food Industry Co., Ltd. in Shantou, Guangdong. In 1996~1998, Jinwei ranked first in China's cereal market for three consecutive years, but then with the diversification of FMCG beverage categories, its market share and sales volume are declining. Golden cereal entered the Chinese market earlier, and the product awareness is very high, but there has been no update of the product, only brewed oatmeal, with original flavor, fortified calcium, chocolate, etc. Golden cereal has a very strong sweet taste, which is a familiar taste in childhood, and many consumers may have the experience of pouring golden cereal directly into their mouths and eating it. ...

    16
    Score
    71
    popularity
    8350

Top cereal brands

  • 1 23080 West wheat

    West wheat

    Ximai is a brand of Guilin Ximai Food Co., Ltd., focusing on the sale of oatmeal cereals, the main products are pure oatmeal and compound oatmeal, using imported Australian oats, processed and sold in Chinese factories, according to Euromonitor International statistics, Ximai food in

  • 2 19908 Nutri-Brex

    Nutri-Brex

    Sanitarium, formerly known as Weet-bix, was renamed Nutri-brex in the Chinese market in 2016. Founded in 1898, Sanitarium is one of Australia's first ready-to-eat breakfast brands and has been awarded the Australian Government's Food Measurement Health Star Rating System

  • 3 19298 freedom Foods

    freedom Foods

    Founded in 1985, Freedom foods is a brand of Freedom Foods Australia, focusing on the production of dairy products and cereals, and has passed the SQF certification, the highest standard of safety and quality systems in the global food industry, and is the best-selling in Australia

  • 4 17810 QUAKER

    QUAKER

    Quaker cereal was founded in Chicago in 1901, and its name comes from the Quaker Church, a Christian denomination in the United States, and its logo features a white-haired elder dressed in Puritan clothing. Quaker was acquired by PepsiCo in 2001 and is now the fourth largest in the world

  • 5 16289 OCAK Ozarks

    OCAK Ozarks

    Founded in 2013, the Ozark is a relatively young brand that specializes in cereals and nuts. There are not many types of Ozark cereals, the main mixed fruit and nut cereals, using high-quality raw materials, high nut content and freshness, with a more unique style. Ozark cereal

  • 6 16032 Kellogg's 家乐氏

    Kellogg's 家乐氏

    Founded in 1906, Kellogg's is a well-known breakfast cereal and snack manufacturer in the United States, ranking among the top three in the American breakfast cereal market. Kellogg's served as a member of the U.S. World War II Army and A

  • 7 14731 Nestle

    Nestle

    Founded in Switzerland in 1867, Nestlé is currently one of the world's largest food manufacturers, in addition to our well-known coffee, milk powder, etc., it also has a cereal business, and the quality of products is relatively stable. In the Chinese market, Nestlé cereal with its main coffee and biscuits

  • 8 14013 Jason

    Jason

    JESON Jason is a self-owned brand of Beijing Jiashengxing Trading Co., Ltd., which is manufactured by Mestemacher, the largest cereal and bread manufacturer in West Varia, Germany. Founded in 1871, Mestemacher has 130 years of experience in the production of cereal and bread. Jason cereal

  • 9 13154 ICA

    ICA

    ICA is a large Swedish retail conglomerate, the largest retail company in Northern Europe, and its cereal products are one of the most popular fruit blends in the country. ICA specializes in Muesli-type mixed cereals, which originated in Switzerland and are mainly made from raw cereals and fruits

  • 10 12333 Bob's Red Mill 鲍勃红磨坊

    Bob's Red Mill 鲍勃红磨坊

    Bob's Moulin Rouge was founded in 1978 in Oregon, USA, and the founder is an old man on the logo, which is very recognizable. In the U.S., Bob's Red Mill has passed the highest level of USDA organic certification, High Fiber certification, and has a proprietary gluten-free line of cereals.

  • 11 11941 Health

    Health

    Originally from Poland, Health entered the Chinese market early and is one of Europe's leading manufacturers of crunchy cereals, breakfast cereals and granola bars. Health complies with European food safety standards and has been approved by BRC (British Retail Consortium), IFS Food (International Food Supplier).

  • 12 8959 Calbee

    Calbee

    Founded in 1949, Calbee is one of Japan's largest snack food companies, and its cereal products are very popular in Japan, accounting for 53% of the Japanese market share in 2016. In the early days, Calbee was familiar to consumers in the Chinese market through daigou and in cross-border e-commerce

  • 13 8924 Birds

    Birds

    Birds is an Internet celebrity cereal from New Zealand, produced by the grain manufacturer Smartfoods, its cereal is very good-looking, colorful, also known as rainbow cereal, very suitable for taking pictures, any one is ins style beautiful pictures. Birds also has a strong presence in the Chinese market

  • 14 8676 Energetic

    Energetic

    The brand of Guangzhou Extraction Biotechnology Co., Ltd., which originally belonged to Nanxiang Flour Mill, has decades of experience in grain processing, leading wheat grain processing technology, and mainly sells wheat germ products. Wheat grains are mainly composed of bran, endosperm and germ

  • 15 8350 Golden cereal

    Golden cereal

    Golden flavor can be said to be the representative of prepared cereal, and almost every supermarket will have golden oatmeal on the shelves of prepared drinks. Jinwei is a Singaporean brand that entered the Chinese market as early as 1990 with the establishment of Jinwei Food Industry Co., Ltd. in Shantou, Guangdong. In 1996~1998

  • 16 6228 Jordans

    Jordans

    Jordans is a famous British oatmeal brand, founded in 1855, with a history of more than 100 years. Chodan is the fourth largest cereal manufacturer in the UK, domestically selling Granola-type cereals and breakfast cereals. Chodans granola is a fruit-based blend

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