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List of product brands > Food & Liquor > Grain, oil, rice and noodles > Essence of chicken/chicken powder > Chicken bouillon/chicken powder brand rankings Updated: 2025-02-21

2025 Essence of Chicken/Chicken Powder Brand Ranking

[2025 Chicken Essence/Chicken Powder Brand Ranking] Relying on the big data of the whole network, the chicken essence/chicken powder brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of chicken essence / chicken powder (in no particular order): Totole|Maggi, Knorr Knorr, HAOJI, Jialong, Golden Palace, Daqiao, If you are inquiring about what brand of chicken essence/chicken powder is good? This chicken essence/chicken powder brand ranking list is for your reference only.

  • TOP.1 Totole |

    Totole | Shanghai

    Founded in 1988, its founder, Glory Zhong, was inspired by Japanese compound seasonings and chicken umami to develop the third generation of compound umami condiment chicken essence, which can be described as the father of Chinese chicken essence. Totole has now become one of the top three enterprises in China's condiment industry, and has taken the lead in formulating China's chicken essence and chicken powder industry standards, with an annual production and sales volume of 180,000 tons of chicken essence condiments, which is controlled by Nestle, the world's largest food company. The name of Essence of Chicken makes it sound like a concentrated nutrient essence of chicken, but it is not, its main function is only to flavor and enhance freshness. After the chicken is boiled into chicken broth, the chicken is partially hydrolyzed to produce umami substances such as free glutamate and guanylate, which is a natural compound umami combination. Glory Zhongyuan works in the state-owned monosodium glutamate factory, and on the basis of monosodium glutamate, this natural combination is transformed into a condiment, that is, chicken essence. Essence of chicken, an ordinary household seasoning, actually contains the essence of umami science and conveniently embodies the compound umami. Totole chicken essence is one of the representatives of this type of product, and its core ingredients are monosodium glutamate, edible salt, disodium 5-flavored nucleotide, and chicken,...

    1
    Score
    88
    popularity
    14922
  • TOP.2 Knorr Knorr

    Knorr Knorr Germany

    Knorr originated from Germany, mainly engaged in concentrated condiments, with a brand history of more than 100 years, was acquired by Unilever in 2000, with annual sales of 3 billion euros, is Unilever's highest sales brand. Knorr entered the Chinese market in 1993 and launched Knorr Chicken Powder products, which has now become the leading brand of chicken powder in China with the largest market share. Knorr started with concentrated soup jelly products, catering to the industrialization of Germany at that time, and meeting the needs of workers to cook quickly. The essence of soup jelly and thick soup treasure products is the same as that of chicken essence, with sodium glutamate and flavor nucleotides as the core, supplemented by flavor substances to enhance fragrance, all of which belong to compound umami condiments, but there are differences in form, one is semi-liquid and the other is powdery. MSG and chicken essence are not used in Chinese food, and foreigners don't seem to eat MSG, but this is not the case, but the product vests they use are different. Totole has created the chicken essence industry, which has formed a market size of more than 10 billion yuan, and Knorr has expanded the chicken powder market in China and become the first brand of chicken powder. The two companies have been competing with each other in their development...

    2
    Score
    85
    popularity
    20377
  • TOP.3 HAOJI

    HAOJI Sichuan

    Haoji originated in Puge County, Liangshan Prefecture, Sichuan, and is one of the local pillar enterprises. In 1984, the founder of Totole, Rong Rongzhong, carried out a poverty alleviation project in Puge County, suggesting that the local chicken industry cooperate with MSG factories to develop new industries. With the help of novel chicken essence seasoning products, Haoji has developed from a debt-ridden Puge County monosodium glutamate factory to the largest chicken essence brand in southwest China. China's chicken bouillon is one of the few industries with a particularly high brand concentration, and the overall chicken bouillon market is basically controlled by foreign-funded enterprises. Totole, Maggi and Haoji are all brands under Nestle, while Knorr is a sub-brand of Unilever, and the four chicken bouillon companies control 50~70% of the chicken bouillon market share in China. Relying on the Sichuan region, Haoji has developed into the entire southwest market, and the local competitive brand is only Jingong Chicken Essence, and it is difficult for other small brands to compete with it. There are many kinds of sauces and seasonings in the southwest region, and the amount of use is large. MSG and chicken essence are one of the hidden protagonists of the hot pot base, which constructs the fresh flavor of the hot pot. Haoji Chicken Essence is mainly boiled for a long time without mixing soup, which is more famous in the Sichuan cuisine industry, and many catering practitioners use Haoji Chicken Essence to make fire...

    3
    Score
    82
    popularity
    8580
  • TOP.4 Jialong

    Jialong Guangdong

    Guangdong Jialong Food is located in Jieyang City, Guangdong Province, has been rated as a key agricultural leading enterprise in Guangdong Province for many times, and occupies an important position in the high-end catering channels in Central China, North China and other regions. After China's chicken essence and chicken powder brands were acquired by foreign-funded enterprises, Jialong Food became the largest local chicken powder brand in China, ranking second in market share in the chicken powder market, second only to the leading old café de collet. At present, the chicken powder market has formed a monopoly trend of giants, and Jialong has tried to expand retail channels several times, but Nestle and Unilever brands have already occupied the main retail market, making Jialong twice as effective and average in performance. Jialong chicken essence and chicken powder have a certain price advantage in mid-range products, and the quality of its high-quality chicken powder is comparable to that of Knorr, but the price is nearly half cheaper, and the price of 1800g is about 37 yuan. Jialong chicken powder is not common in supermarkets, and the mass consumer has a low awareness of the Jialong brand, which makes Jialong unable to expand family consumption channels in a short time. ...

    4
    Score
    78
    popularity
    15984
  • TOP.5 Golden Palace

    Golden Palace Sichuan

    Located in Chengdu, Sichuan, Jingong brand focuses on the production of Sichuan-style compound seasonings with Bashu characteristics, and has participated in the drafting and formulation of industry standards such as chicken powder for many times. Essence of chicken is a relatively new compound umami seasoning, which has been competing with MSG for the market since Totole started the chicken essence industry. Although chicken essence and monosodium glutamate are similar products, the chicken essence is more complex due to umami, and the taste experience is better than that of monosodium glutamate umami, which makes the overall market of monosodium glutamate much worse than before. Companies such as Jingong that focus on Sichuan-style condiments, the basic base taste of their condiments is umami, and their raw materials are inseparable from umami seasonings such as chicken essence. The essence of chicken products on sale in Jingong include the classic essence of chicken seasoning, which focuses on stir-frying and roasting, and the Meidian chicken-flavored soup stock, which is more suitable for cooking soup, the latter has a higher proportion of chicken flavor ingredients and is more suitable for cooking soup. Essence of chicken will add riboflavin, curcumin and other pigments during production, the pigment itself has no taste, and the legally added pigment will not have health problems. Essence of chicken granules with a fat-like color...

    5
    Score
    75
    popularity
    20176
  • TOP.6 Bridge

    Bridge Hubei

    Daqiao Chicken Essence is the first brand of monosodium glutamate in Hubei Province, and its market share in the local market is very high. Daqiao was originally a Wuhan monosodium glutamate factory and was the first condiment enterprise in central China. In 2013, Ohashi was acquired by McCormick and became McCormick's representative brand of Essence of Chicken products in China, where all McCormick's Essence of Chicken is produced. In the field of mass consumption, chicken essence has long been monopolized by Totole and other head enterprises, and Daqiao chicken essence is also more focused on food and catering channels, and its products are mostly packaged in large packages and have medium prices, which are favored by local food processing enterprises such as Zhou Heiya and Jingwu duck neck. According to the use scenario, the products can be divided into flavorful chicken essence for stir-fried vegetables, fine chicken essence for cooking soup, and chef's chicken essence commonly used in food stalls. Overall, the essence of Daqiao chicken is more prominent in the flavor of chicken, the umami is slightly lower than that of mainstream chicken products, the ratio of starch and sugar is higher, and the raw material composition is lower. The price advantage of Daqiao chicken essence is obvious, and its large package of 900g flavored chicken essence is only 19 yuan, which is much lower than the price of mainstream chicken essence. ...

    6
    Score
    72
    popularity
    6736
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List of related product brands

Ranking of popular chicken bouillon/chicken powder brands

  • 1 20377 Knorr Knorr

    Knorr Knorr

    Knorr originated from Germany, mainly engaged in concentrated condiments, with a brand history of more than 100 years, was acquired by Unilever in 2000, with annual sales of 3 billion euros, is Unilever's highest sales brand. Knorr entered the Chinese market in 1993 and launched Home

  • 2 20176 Golden Palace

    Golden Palace

    Located in Chengdu, Sichuan, Jingong brand focuses on the production of Sichuan-style compound seasonings with Bashu characteristics, and has participated in the drafting and formulation of industry standards such as chicken powder for many times. Essence of chicken is comparatively

  • 3 15984 Jialong

    Jialong

    Guangdong Jialong Food is located in Jieyang City, Guangdong Province, has been rated as a key agricultural leading enterprise in Guangdong Province for many times, and occupies an important position in the high-end catering channels in Central China, North China and other regions

  • 4 14922 Totole |

    Totole |

    Founded in 1988, its founder, Glory Zhong, was inspired by Japanese compound seasonings and chicken umami to develop the third generation of compound umami condiment chicken essence, which can be described as the father of Chinese chicken essence. Totole has now become one of the top three enterprises in China's condiment industry.

  • 5 8580 HAOJI

    HAOJI

    Haoji originated in Puge County, Liangshan Prefecture, Sichuan, and is one of the local pillar enterprises. In 1984, the founder of Totole, Rong Rongzhong, carried out a poverty alleviation project in Puge County, suggesting that the local chicken industry cooperate with MSG factories to develop new industries. Haoji is seasoned with the help of novel chicken essence

  • 6 6736 Bridge

    Bridge

    Daqiao Chicken Essence is the first brand of monosodium glutamate in Hubei Province, and its market share in the local market is very high. Daqiao was originally a Wuhan monosodium glutamate factory and was the first condiment enterprise in central China. In 2013, Daqiao was acquired by McCormick and became McCormick's representative brand of chicken essence products in China

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