Jordans is a famous British oatmeal brand, founded in 1855, with a history of more than 100 years. Chodan is the fourth largest cereal manufacturer in the UK, domestically selling Granola-type cereals and breakfast cereals.
Chodans Granola Cereal is a fruit-based mixed cereal, compared to ICA cereal, Chodans cereal has a lower content of dried fruits, the main body of the cereal is baked oatmeal, no other grains are mixed, and the oat content is about 75%.
After the chodansi cereal is baked with honey, the oatmeal becomes crispy and slightly sweet, and it has a good taste with large mixed dried fruits. The "Mixed Berry" and "Tropical Fruit" oats are relatively low in content and are more like dried fruit snack packs, which are suitable for dry eating. The "mixed fruit" version contains 78% oats, making it more suitable for soaking in hot milk and other beverages.
Similar to ICA, the overall positioning of Chandise cereal products is more towards snacks, and the health value is greatly reduced after baking and processing, so it is suitable as a breakfast or snack substitute, but it cannot be used as a weight loss food.
The overall product of Qiaodansi also follows the European food style, preferring to add fewer additional ingredients, and its mixed cereals and breakfast cereals are also the same, unlike the American Kellogg's which will add nutritional fortifiers, and is inferior to Kellogg's in terms of supplementing trace elements. The shelf life of most of the products is only 8 months, and after more than 2 months of shipping, customs declaration and other procedures, the remaining shelf life will be shorter when consumers buy, and they need to pay extra attention to this point when purchasing.