Tao Huabi's old godmother Guizhou
Lao Gan Ma is the largest chili sauce brand in China, with sales of 4.5 billion yuan in 2016 and the first market share. The chili sauce industry has not implemented a unified national standard, the production enterprises refer to different production standards according to the type of chili sauce, Lao Gan Ma is the representative of Guizhou oil pepper, as the drafting unit participated in the formulation of the first national standard for oil pepper, is undoubtedly the industry benchmark, the product factory pass rate has always been at the top of the industry. Lao Gan Ma oil chili sauce has been popular since its launch in 1998, in addition to occupying consumers' taste memory points, it is also related to its product positioning, not only kitchen seasoning supplies, but also accompaniment food on the dinner table. Different from the traditional chili sauce, the ingredients of Lao Gan Ma oil chili sauce not only have chili peppers, but also add an appropriate amount of meat pieces, the ingredients are richer than ordinary chili sauce, the physical sense is obvious, the taste is rich and the seasoning is moderate. The spicinessiness, this oil-based chili sauce is not prominent, and the focus is on the oil. The first ingredient is rapeseed oil, and the key process is to use organic...
