Da Long Yi Sichuan
In March 2016, the instant hot pot appeared in the market as the prototype of the convenient hot pot, and in December of the same year, the simple version of the convenient hot pot began to become popular in the micro-business channel. It was not until around March 2017 that the entry of professional hot pot brands such as Dalongyi, Xiaolongkan, and Dezhuang officially detonated the convenient hot pot market, and many brands intervened. As one of the first professional hot pot brands to enter the convenient hot pot market, Dalongyi occupies a large share in the convenient hot pot market by virtue of its own popularity and deep consumption base, and is more guaranteed in taste than some non-professional brands. The instant hot pot produced by it is a peripheral product, similar to the hot pot base and dry dishes on sale, but the difference lies in the change of taste and side dishes. Compared with simple Malatang and Maocai takeaway, convenient hot pot can be heated and kept warm independently, but in essence, it is not much different from the taste and ingredients of products such as Malatang and Maocai. Although convenient hot pot is far from being comparable to traditional hot pot in terms of taste, the diversified scene extension does attract many loyal fans. ...