List of product brands > Food & Liquor > Grain, oil, rice and noodles > rolled oats > Kellogg's Kellogg's cereal Updated: 2025-02-20

Kellogg's 家乐氏

Overall scoring
82
Word-of-mouth ratings
8.8
Popularity index
16032

Kellogg's Kellogg's Cereal Brand Introduction

Founded in 1906, Kellogg's is a well-known breakfast cereal and snack manufacturer in the United States, ranking among the top three in the American breakfast cereal market. Served as a breakfast cereal for U.S. World War II troops and the Apollo moon astronauts, Kellogg's was sold in more than 180 countries around the world and was given royal warrants by Queen Elizabeth II and the Prince of Wales.
 
Kellogg's breakfast cereals are mainly crispy products, made from corn, wheat or wheat flour that are puffed and cocoa-coated on the surface, giving them a sweet and crispy taste. Crispy is one of the favorite textures of mankind, and this breakfast cereal is much better than slimy oatmeal when eaten with milk, and was once one of the labels of Americans.
 
If you analyze the nutritional value, this type of breakfast cereal has an obvious drawback, the sugar content is too high. Taking Kellogg's classic cocoa corn flakes as an example, its 100g corn flakes have a caloric value of 1596 kJ, which is equivalent to the staple food, but the sugar content is 38.3 grams, which is higher than the sugar content of cola (about 10.8g/100ml). According to the new version of the "Dietary Guidelines for Chinese Residents (2016)", the daily intake of added sugar for adults should not exceed 50g, and the amount of corn flakes for breakfast should be about 100 grams.
 
Kellogg's breakfast cereal has the style of American food, with nutritional fortifiers, which mainly add vitamin A, vitamin B group, folic acid, niacin, iron and zinc, etc., to make up for the lack of high sugar. Kellogg's cereal can also be eaten in a healthy way, crispy cereals can be used as part of breakfast, put into fruit salad or other foods, and eat together, avoiding excessive added sugar, but also to increase the crispy texture and enhance the deliciousness of breakfast.
 
In the Chinese market, Kellogg's has also launched a new Kelanora Mixed Cereal, which is packed in small packets and is very convenient to eat and preserve. Translated from the English word Granola, Granola is a kind of grain product baked by a mixture of oatmeal, nuts, fruits, honey, etc., which is popular in Europe and the United States. Kellogg's Valley Lanora Cereal is a large chunk of grain mixed with honey and has the sweetness of honey, sweet and crunchy, and is available in a variety of mixed fruits or nuts. Among them, the rose type is very popular with women, containing rose petals, and the color and fragrance are very suitable.