Ximai is a brand of Guilin Ximai Food Co., Ltd., focusing on the sales of oatmeal, the main products are pure oatmeal and compound oatmeal, using imported Australian oats, processed and sold in Chinese factories, according to Euromonitor international statistics, Ximai Food in 2016 China's market share reached 16.2%, ranking second in the industry.
 
Ximai is Quaker's biggest competitor in the Chinese market, mainly selling pure oatmeal and brewing cereal, with a similar product structure. However, in terms of user groups, Ximai is centered on middle-aged and elderly consumers, and has distributed sales in large supermarkets and county wholesale departments, focusing on the concepts of health and body benefit. However, Ximai has insufficient investment in new channels such as e-commerce, and lacks investment in the research and development of innovative products, which makes it difficult to attract young consumers, and its market position is gradually surpassed by Quaker. In fact, Ximai does not design products for the elderly, and it is suitable for all groups, and there is no special feature.
 
Ximai pure oatmeal is made of oats imported from Australia, with reliable raw materials and stable product quality, but as far as the cereal itself is concerned, there is not much difference between the nutritional content of imported oats and domestic oats. The processing method of Ximai pure oatmeal is similar to that of Quaker, and it is also divided into two types: instant and quick-cooked, but it is packaged in separate bags for easy access, and the same specification packaging, Ximai oatmeal is slightly more expensive than Quaker.
 
Both Ximai and Quaker are the most accessible and cost-effective pure cereal brands on the market, usually priced at about 18 yuan for 1kg size, and bagged packaging is cheaper than canned packaging. Although plain oatmeal is simple and cheap, it takes into account the convenience of eating and nutrient retention, and the edible value is higher than that of mixed cereal with more variety.
 
There are many types of wheat-type and mixed cereals, and the wash-type cereals are made of mixed grains, milk powder, non-dairy creamer, etc., with high content of sugar and fat (mainly from non-dairy creamer), which is not a healthy oatmeal, and has been detected several times that mold exceeds the standard, so it is recommended to buy only pure oatmeal.