Quaker cereal was founded in Chicago in 1901, and its name comes from the Quaker Church, a Christian denomination in the United States, and its logo features a white-haired elder dressed in Puritan clothing. Acquired by PepsiCo in 2001, Quaker is now the world's fourth-largest packaged food company and one of the top three best-selling cereal products in the United States. In the domestic cereal market, Quaker is one of the easiest foreign brands to buy, and it is widely distributed in supermarkets, and has established factories in China.
Quaker mainly sells pure oatmeal and drink-type oatmeal, which is cost-effective, and the average price of pure oatmeal is 20 yuan/kg. Quaker pure oats are divided into two types: ready-to-eat and quick-cooked, and the Quaker oatmeal sold in the Chinese market uses Australian skin oats and Chinese naked oats, with a ratio of 1:1, which is processed by flakes to retain the nutrients of the oats as much as possible. Skinned oats and naked oats are similar in terms of nutritional content, and in terms of processing, domestic naked oats are slightly better than skinned oats, so you don't need to care whether they are all imported oats. Pure oatmeal looks slimy after cooking porridge or brewing, because pure oats have a low degree of processing and retain most of the oats β-glucan, and many people are not used to the slimy feeling of oats, but in fact, the viscosity just means that this is a healthy oatmeal.
Quaker drinking oatmeal mainly includes milk high calcium, red dates and high iron, etc., this kind of cereal belongs to compound cereal, with a high degree of grain processing, and additional sugar, the taste is sweet, but the nutritional value is much lower than that of pure oats. The advantage of Quaker Oatmeal is that it does not use additives such as non-dairy creamer and creamer, and uses real milk powder, which is better than the compound cereal common in general supermarkets. Quaker oatmeal is no problem as a daily drink, but the absorption rate of the added nutrient enhancer is low, such as calcium carbonate, the absorption rate is far less than the original milk calcium in milk, if you need to supplement calcium, iron and other trace elements, it is recommended to supplement through other reasonable ways.
In order to cater to the needs of the Chinese market, Quaker has also launched a variety of products such as purple rice yam oatmeal, oatmeal rice, matcha special oatmeal, fruit mixed cereal and so on. In 2016, Quaker's oatmeal produced in Taiwan and Malaysia was detected to have excessive moisture content, but there have been no recent quality accident reports.