Birds is a popular cereal from New Zealand, produced by the grain manufacturer Smartfoods, its cereal is very good-looking, colorful, also known as "rainbow cereal", very suitable for taking pictures, any one is ins style beautiful pictures. Birds also focuses on the Internet celebrity style in the Chinese market, and has done a good job of localized marketing.
 
Birds cereals are mixed cereals, both Muesli and Granola. Berry Blackcurrant Berry is Birds' best-selling cereal and the most beautiful one. It is a Muesli-type cereal, rich in dried fruits and nuts, and the cereal body is infused with blackcurrant juice, which has a purplish-red color and a very attractive color. Berry has a high ratio of dried fruits and nuts, which makes the cereal itself less prominent and more like a snack, and it is recommended to add sugar-free yogurt to eat it with sugar-free yogurt due to its strong sweetness.
 
除了Berry款，Birds其他口味色彩也很丰富绚丽，如Nuts Seeds坚果味、杏仁椰片&生姜和树莓叶片&可可。杏仁味和树莓味是Granola型rolled oats，口感更加酥脆，同时含糖量比Berry款要低一些，更适合减肥食用。
 
Birds cereal is biased towards snacks as a whole, similar to Calbee's positioning, but there are more flavors to choose from, its style is light and luxurious, and the price is higher, with a 400g package price of about 48 yuan.