Lao Caichen is also an old brand in the seasoning industry, and its popular products such as fermented bean curd, soy sauce and vinegar were listed as exclusive foods for the 2008 Beijing Olympic Games. The performance of Laocaichen cooking wine is not bad, ranking third in the country with a market share of 2.9%.
 
When cooking wine has not attracted attention, Lao Caichen relied on the advantages of the marketing network to promote it to the whole country, and occupied a large area of supermarkets and catering channels with low-end cooking wine products. In order to comply with the development of the cooking wine industry, Lao Caichen has also launched brewing cooking wine products based on rice wine.
 
"Vintage Cooking Wine", "Traditional Cooking Wine" and the white-labeled "Caichen Cooking Wine" are the only three brewed cooking wines of Lao Caichen. Among them, the "Vintage Cooking Wine" and Hengshun's "Vintage Cooking Wine" are very similar in product positioning, both are aged for 10 years, and monosodium glutamate is added to enhance freshness. The difference between the two lies in the difference in alcohol content, Hengshun is 12 °, but Lao Caichen is as high as 15 °, and the effect of removing the smell is better. In terms of price, Lao Caichen's "vintage cooking wine" is slightly lower than Hengshun, 750mL is only 28 yuan.
 
"Traditional cooking wine" and white-labeled "Caichen cooking wine" are both 10° products, the former is priced at 17.6 yuan for 500mL, while the latter is only 1.28L large-capacity packaging, priced at 34.5 yuan, which is more cost-effective. It is worth noting that "Caichen Cooking Wine" also has a yellow label model, which belongs to the preparation of cooking wine, which is based on a large proportion of edible alcohol mixed with a small amount of rice wine, and the quality is inferior to that of the white label model. Similarly, there are only large bottles of more than 1L, and a single liter only costs 9-13 yuan.
 
The liquor base of Lao Caichen's "Cooking Wine King" is also based on edible alcohol, with a small proportion of 5-year-old rice wine, with an alcohol content of 12°, and a price of 10.4 yuan for 500mL. The same is the prepared type of "steamed fish cooking wine", the alcohol content is only 10 °, the rice wine used is not aged, but the price is slightly higher than the "cooking wine king", the same specification costs about 13 yuan. In addition, "special cooking wine", "ginger and onion cooking wine", "Jingchen cooking wine", "cooking wine" and other products are all prepared cooking wine, 10° alcohol content, 500mL about 5-10 yuan can be purchased.