As one of the top ten grain processing enterprises in Shandong Province and a national second-level enterprise approved by the State Council, Kite has been rated as one of the top 50 wheat flour processing enterprises in China by the China Grain Industry Association for 7 consecutive years. As a veteran enterprise in the flour market, the geographical limitations of kites are strong, and the distribution places are mainly concentrated in Shandong, and because they rarely use marketing and publicity, their flour and other products have low visibility in other regions.

Kite only set up a production base in Shandong, the scale is limited to a certain extent, neither like the previous pursuit of product richness, nor like the queen to focus on a series, the product is very simple, only high-gluten flour and low-gluten flour-based.

The raw material of high-gluten wheat flour of the kite is produced in the Shandong Peninsula, and the flour quality of this flour is not as fine as that of Jinshahe, but the price of 2.5kg bags is 21.5 yuan, which is affordable. The raw material of low-gluten wheat flour is a mixture of imported wheat and domestic weak-gluten wheat, the pink color is naturally white, the baked biscuits are crispy, and the same specification and price as high-gluten flour, it is also a more economical choice for baking.