Xiangxue is jointly invested by COFCO and Shenyang Grain Bureau, and is the largest flour and flour products processing enterprise in northern China.
Xiangxue has established bases in Shandong, Henan, Hebei and other major wheat producing areas, which are mainly based on northern winter wheat, with high gluten content and good quality. There are more than dozens of varieties of flour developed by Xiangxue, which are roughly divided into two series: general flour and special flour.
The most common on the market is Xiangxue general flour series, which is divided into special fine flour and special first-class flour according to the accuracy, and the processing accuracy of this kind of flour is high, that is, the proportion of wheat in the center of the flour is higher, the part of the cortex is less, and the taste is more delicate. The highest sales of special fine flour is Xiangxue high gluten special fine flour, which is ground from the endosperm of the center of wheat, because the closer to the center of the wheat endosperm, the lower the ash content of the flour, so the color of the flour is natural and soft, and the appearance of the bread, noodles and other foods made of it is translucent, the taste is smooth and chewy, and the price of 5kg bags is 56 yuan.
Another common first-class flour is called Xiangxue Delicious Fuqiang Powder, which is suitable for making steamed buns, buns and other pastries, the finished product is full in appearance, solid and chewy in taste, and the price of 5kg per bag is 19.9 yuan. Xiangxue's flour is basically packaged in large sizes, which is very suitable for families who often make pasta.
Xiangxue's special powder series, such as bread flour, pastry flour and other products, are mainly supplied through cake shops, food factories and pastry shops, etc., and the distribution rate in the market is not high.
In addition to online efforts, Xiangxue also has a relatively complete offline sales channels, its main supply areas in the three northeastern provinces and Beijing supermarket chains, farmers' markets and other places, will also supply some instant noodle factories and food factories, has extended its tentacles to the southern market, stationed in Fujian, Guangdong and other provinces of supermarkets.
