In the flour market, the queen is a rising star, and it is one of the few Chinese brands that focuses on baking flour. With precise marketing methods and product quality, the queen has accumulated a certain reputation in the baking circle, and her sales volume on major mainstream e-commerce platforms is high, but the offline distribution rate is relatively low.
The raw materials of the queen are all imported, its high-gluten raw materials come from North America and Canada, the low-gluten raw materials come from North America, and the wheat varieties include hard red spring wheat CWRS and DNS. After importing raw materials, the queen is then handed over to the factory in Shandong for OEM production, high-quality wheat combined with scientific flour, its product has a higher protein content, lower ash content, and a delicate pastry structure.
The packaging design of the queen is second to none among similar local brands, and the outer packaging of the flour is designed with a 4-layer paper bag, which is full of texture. There are two specifications of flour, the large package of 25kg is sold by the Shanghai company, mainly for customers such as the baking workshop, and the small package of 1.5kg is sold by the Suzhou company, and the sales object is small customer groups such as baking enthusiasts, which is the most common specification online.
Queen's flour products are small, and according to the strength of gluten, they are divided into hard red and high gluten flour, soft white and low gluten flour and Japanese toast flour. If you usually like to bake sweet bread, soft European bread, etc., you can choose the queen's hard red gluten flour, the flour is added with α-amylase and other 4 kinds of food additives, which can ensure the normal and continuous fermentation of the dough, the finished product is larger in size, the skin color is better, and the price of 1.5kg per bag is 36 yuan. If you mainly bake biscuits every day, it is suitable to buy soft white low-gluten flour, which has no additives, and the biscuits made of biscuits have a crispy taste, and the same specification and price as high-gluten flour.
If you make more toast daily, you can buy the queen's Japanese-style toast powder, the flour is delicate, easy to make out of the film, but the water absorption of the flour is average, the dough is not very easy to form, and the kneading is slightly sticky, and the toast made is not as sweet as Xinliang's, slightly dry, 1kg bag price is 38 yuan.
