With a history of 100 years, Tomizawa Shoten started as a supplier of flour and sugar to local bakeries and confectionery shops, and has grown to become one of Japan's largest suppliers of bakery ingredients. Tomizawa Shoten is popular not only for its flour products, but also for a wide variety of baking utensils, and there are dozens of directly managed stores in Japan, making it a must-visit for bakery enthusiasts.
Since entering the Chinese market in 2010, Fuze Store has more than 100 physical stores, covering first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and has cooperated with supermarkets such as Jiuguang, OLE and Aeon.
The flour at Toizawa Store is divided into three product lines, high, medium and low, which are divided by packaging labels, and are orange, rose and blue. Its orange label is a high-end model imported from Japan, the wheat comes from Hyogo Prefecture, Japan, and the variety is Spring Love, the variety of flour is delicate and the wheat flavor is prominent. The mid-range price of the rose red label raw materials are taken from Aichi Prefecture, Japan, and are ground and packaged in Fujian factories, with a powdery and fragrant fragrance. The low-grade blue-label flour raw materials are imported from Australia and the United States, and this variety of wheat raw materials is widely used and has good stability.
All three labels are available in high-gluten, medium-gluten and low-gluten flours. If you are making toast, the most recommended is the orange label Hokkaido high-gluten wheat flour, the flour is milk powder color, the powder is delicate and slightly shiny, the fragrance is fresh, the color of the toast is uniform, the taste is delicate, there is no residual feeling of sticky tongue, and the price of 1kg bag is 56.8 yuan. The powder quality of the rose standard high gluten flour is slightly inferior, but even if the baked toast is placed for a long time, it is still soft and moisturizing, and the price of 1kg bag is 38.5 yuan, which is more cost-effective. Blue label high gluten flour is the most affordable, compared with the previous two, the toast made of this flour has the fullest appearance, but the taste is dry, especially after being placed for a period of time, the taste is obviously inferior, and the price of 1kg bag is 22.5 yuan.
The classification of low-gluten flour in the Tomizawa store is no different from that of high-gluten flour, and the main promotion is Orange Label Hokkaido low-gluten flour, which is most suitable for baking cakes, and the price of 1kg bags is 59.8 yuan. According to the same recipe of the orange label, if the cake is made with rose label low-gluten flour, the color of the finished product is burnt yellow, not as shiny as the former. Although the taste is also relatively moist, the fragrance is not outstanding, and the price of 1kg bags is 38.5 yuan. If it is made of blue label thin wheat flour, the bubbles of the baked cake are slightly more than the previous two, the volume of the finished product is also larger, the taste of the cake is generally loose and dry, and the price of 1kg bag is 22.5 yuan.
The all-purpose flour product in the Fuze store is single, only one orange label, and the raw materials are purchased from the flour produced by the Nissin Mill, and the quality control is relatively stable. The water absorption of this flour is better than that of similar local brands, so it is necessary to increase the amount of water when making it, suitable for making French bread and all kinds of Chinese pastries, etc., and the price of 1kg bags is 55 yuan.
