Compared with brands such as Xinliang and Beidahuang, the last one does not have its own planting base, mainly relying on the purchase of domestic raw grain to produce flour, and its products are mainly small packages of flour for home baking, but with the improvement of brand awareness, the price is rising day by day, coupled with frequent promotional activities, resulting in frequent price instability, which is criticized by many consumers.

The strength is difficult to compete with a big brand, but the flour products are comprehensive, and it is very convenient for consumers to buy, including all kinds of special flours for making Western-style pastries, such as cake flour, bread flour and pizza flour, as well as high-gluten flour, medium-gluten flour and low-gluten flour according to gluten, so it can also gain part of the market.

In the special powder for baking, some products are the same as Queen, and α-amylase and other improvers are added to enhance the stretch and ability to retain gas, so that the finished product increases in volume, has a fluffy appearance, and has a better touch after baking. The price is more affordable than that of the queen, and the price of 2.5kg per bag is 36.8 yuan.

In order to simplify the process of making pastries and pastries, the previous one also launched ready-mixed flour and self-rising flour categories to avoid cumbersome weighing and batching processes. However, it should be noted that although this type of flour does not require the addition of additional yeast, it may not be easy to control the degree of fermentation. Both categories have different ingredients and flavors to choose from, and the price is around 18 yuan to 21 yuan per bag for 1.25kg. Although the previous dish also has all-purpose noodles, dumpling special powder and other single products for making Chinese-style buns, the product is not too distinctive, and the price is not much advantageous compared with similar products in the market.