Arowana not only enjoys the reputation of the No. 1 brand of edible oil in China, but also has a clear positioning of flour, focusing on the high-end market in small packages of flour, and its sales have been stable for many years.
In the flour market, Arowana mainly occupied the market with general flour in the early days, and in recent years, the consumer group of baked goods has been expanding, and Arowana has also launched special flour. There are two main sources of wheat for Arowana, self-produced and imported, the raw materials of wheat are taken from wheat production bases such as Shandong and Hebei, and some of the raw materials of flour are imported from the United States, Australia and other places.
Arowana focuses on wheat core flour series, including Arowana multi-purpose wheat core powder, special wheat core powder for dumplings, etc., and several products are only different in terms of raw materials and flour blending technology. The similarity lies in the fact that they are all ground with wheat core, low ash content, natural powder color, and high gluten quality, which is suitable for making all kinds of Chinese pastry delicacies.
Compared with ordinary flour, its particles are fine sand, with good fluidity, and the noodles are not easy to get wet, so it is easier to operate. Compared with the same kind of kite flour, the buns and steamed buns made of Arowana wheat core flour are whiter and smoother in color, and the taste is more chewy, and the price of 1kg bags is 14.9 yuan.
Another product with a good reputation in this series is Arowana's dumpling powder, which is made of flour and has a smooth skin surface that is not easy to break, and the entrance is refreshing and non-sticky. Compared with the same product of the same specification in the Hetao, Arowana is obviously more cost-effective, and the price of 2.5kg is 25 yuan. In addition to Chinese-style flour, the special flour of Arowana is also more diverse, including bread high gluten flour, pastry low gluten flour and other products, which are easier to buy than imported baking powder Arowana special flour, and the price is cheaper.
