Founded in 1877 in Parma, Italy, Barilla Group has become one of the world's leading Italian food production groups by Pietro Barilla, which has been family-run for 140 years, and its products are sold in more than 100 countries around the world. Barilla has a turnover of 3 billion euros and a market share of 40%-50% in Italy and 25% in the United States. It produces more than 120 types of pasta in all shapes and sizes and sells it to restaurants around the world, including Pastamania, Singapore's largest Italian restaurant chain. In addition, Barilla's pasta sauce, bread and cracker businesses are also leading in continental Europe, Italy and the Nordic region.
 
Barilla has a wide range of pasta, including 10 series including Classic Blue Box, Ready pasta, collezione, Gluten free, and Whole grain, among which Classic Blue Box is the most classic series of Barilla, and its blue box image is deeply rooted in the hearts of the people. As one of the world's leading manufacturers and sellers of pasta, Barilla uses durum wheat semolina with high gluten quality, which prevents excessive starch from sticking to the pan during cooking. After the noodles are cooked, the soup remains clear and the noodles are not sticky, so the noodles always retain their original shape, and they are chewy and have a great taste. The Classic Blue Box series costs about 20 yuan per 500g, which has a great advantage in similar products at the same price.
 
In addition, Barilla has also launched a ready-to-eat pasta, Ready pasta, which consists of a serving of extra virgin olive oil, a small slice of sea salt and pasta, which can be eaten by heating it in the microwave for only one minute, which is suitable for pasta lovers who are short of time, but unfortunately there is no way to buy it in China.