Lao Gan Ma is the largest chili sauce brand in China, with sales of 4.5 billion yuan in 2016 and the first market share.
 
The chili sauce industry has not implemented a unified national standard, the production enterprises refer to different production standards according to the type of chili sauce, Lao Gan Ma is the representative of Guizhou oil pepper, as the drafting unit participated in the formulation of the first national standard for oil pepper, is undoubtedly the industry benchmark, the product factory pass rate has always been at the top of the industry.
 
Lao Gan Ma oil chili sauce has been popular since its launch in 1998, in addition to occupying consumers' taste memory points, it is also related to its product positioning, not only kitchen seasoning supplies, but also accompaniment food on the dinner table.
 
Different from the traditional chili sauce, the ingredients of Lao Gan Ma oil chili sauce not only have chili peppers, but also add an appropriate amount of meat pieces, the ingredients are richer than ordinary chili sauce, the physical sense is obvious, the taste is rich and the seasoning is moderate.
 
The "spicy" of this oil-based chili sauce is not prominent, and the focus is on the "oil". The first ingredient is rapeseed oil, the key process is to fry dried chili peppers with organic rapeseed oil, the quality of chili oil affects the overall flavor of chili sauce, the acid value and peroxide value of Lao Gan Ma hot sauce are much lower than the standard line, and the quality is high. The chili oil has a strong aroma, and the obvious oil layer can be seen on the surface of the chili sauce, and the eating effect is good, but relatively speaking, the solid content is low, the number of meat pieces is not much, and the chili oil is more, which is slightly greasy.
 
Lao Gan Ma oil chili sauce can be divided into tempeh oil chili series and oil chili series.
 
The tempeh oil chili series is the key to Lao Gan Ma's market share of chili sauce, and it is still its trump card product. In this series, tempeh is another highlight of Lao Gan Ma in addition to chili oil, and the exclusive production process and raw material formula make it taste salty and fragrant, and the taste is soft and tough. There are flavored tempeh, tempeh beef and tempeh shredded meat to choose from, the most classic product is flavored tempeh, the main raw materials are tempeh and dried chilies, no meat pieces are added, but the aroma and saltiness of tempeh are moderate, especially suitable as a meal sauce. The other two products add minced beef and shredded meat to make the taste more full, and the salty and spicy add a meaty aroma.
 
The oil chili series is suitable for consumers who do not like tempeh, and there are flavors such as shredded meat, chicken, and shiitake mushrooms to choose from.
 
The price of Lao Gan Ma chili sauce is affordable, the price of more than 200 grams is about 10 yuan, this price has blocked the way out of other chili sauce manufacturers in Guizhou to a certain extent, and Lao Gan Ma is the most cost-effective among similar products, so it is recommended to choose.