In the U.S. chili sauce market, TABASCO occupies 17.1% of the market share, ranking first, and is also the most influential chili sauce brand in the world, selling well in more than 160 countries and regions around the world.
In terms of the domestic market, TABASCO is well-known in Hong Kong and Macao, and is a representative of high-end condiments in the early years. Mainland consumers have more of an impression of TABASCO's seasonings in Western-style fast food restaurants, and TABASCO's entry into the mainland market is mainly based on the Western-style catering industry, and its popularity at the retail end is not as good as that of HSBC. This is related to the product characteristics of TABASCO, which is a chili juice in liquid form that is not quite in line with the eating habits of mainland consumers.
There are a total of 8 products on TABASCO's official website, original, Mexican spicy (green), smoky, buffalo style hot sauce, Havana chili sauce (Jamaican style), garlic, sweet and spicy sauce and sriracha sauce, all of which are liquid hot sauces, the most classic is the original flavor, which is also one of the products that can be bought in the domestic market.
Among the many chili sauce brands in China, TABASCO original chili sauce has the simplest raw materials, only millet pepper, vinegar and salt. The production process is very distinctive, unique to the industry, the millet pepper and salt are mashed and put into white oak barrels to brew for three years, vinegar is added to taste, and the pure slurry is obtained after removing the pepper skin and pepper seeds, which can be put into a glass bottle.
If the chili sauce made of chili pepper with salt is more pungent and monotonous according to the conventional processing method, the taste of the chili pepper is neutralized after three years of fermentation, and the vinegar seasoning can also make the taste more harmonious. The taste of TABASCO chili sauce is closer to raw chili pepper than ordinary chili sauce, and the spicy taste is moderate, but the taste richness is not as good as sweet chili sauce, garlic chili sauce and oil chili sauce, only sour and spicy taste, which is also unacceptable to some consumers.
In fact, this seasoning is best used in cooking dishes, which can be used to flavor the ingredients without affecting the original flavor of the ingredients, especially for Western dishes and dishes with a light taste. The price of TABASCO chili juice is relatively high, of which the original 60ml model is priced at more than 20 yuan, and users who like hot and sour flavors can try it.