In the past two years, a number of Internet brands have sprung up in the hot sauce market, and Fanye is one of the most successful examples, landing on the e-commerce platform for the first time in 2016, with sales reaching 30,000 bottles in 2 hours, and online sales ranking among the best in 2017. The founder of Fan Ye is singer Lin Yilun, in addition to marketing ability, production strength is also guaranteed. The OEM production enterprise of Fan Ye is Guizhou Lao Gan Daddy Food Co., Ltd., which belongs to the hot sauce brand of the same period with Lao Gan Ma, although the two failed miserably in the trademark competition, but they have a certain strength in the production capacity of hot sauce.
The salt content of rice chili sauce is lower than that of ordinary oil chili sauce, with a sodium content of about 1000mg/100g, while the sodium content of most oil chili peppers will exceed 2000mg/100g, which is relatively healthy. The richness of the seasoning is rare in the industry, adding sesame seeds, peppercorns, onions, monosodium glutamate and spices, with a hemp flavor, and there are many types of raw materials.
The main products are shiitake mushroom beef sauce and truffle oil king oyster mushroom hot sauce, truffle oil king oyster mushroom is the most abundant raw materials, including chili, tempeh, king oyster mushroom, laba bean, peanuts, watercress, etc., the more expensive truffle oil content is not high, this ingredient with a special taste, not quite in line with the general taste preferences of the public. Shiitake mushroom beef sauce is similar to ordinary oil chili sauce, but the spicy taste is weaker, the overall taste is milder, the beef and diced shiitake mushrooms have a physical feeling, and the chili oil and seasoning are fragrant, which is more suitable for light pie as bibimbap sauce, which plays a seasoning role without being too exciting.
These two models are priced high, and the price of the 100g model is about 20 yuan, and the cost performance is average. Fanye also launched peanut chili sauce, fresh chili chili sauce and other lower-priced products, but it is still much higher than the market price, if you do not prefer mild chili sauce, it is not recommended.