The definition of bean paste has always been different in various places, and the bean paste market in some areas is dominated by soybean paste, and Xinhe bean paste from Shandong is a typical representative, and its popularity is no less than that of Pixian Douban. Founded in 1992, Shinho is a well-known large-scale condiment enterprise in China, with 10 production bases and 11 product brands, and ranked third in the total sales of bean paste on domestic e-commerce platforms in 2017.
 
The main difference between Shinho bean paste and Pixian douban is the salt content, Shinho bean paste has a low salt content and can be eaten directly, in addition, for users who do not eat spicy food, Shinho bean paste is a better choice, and it is generally used to dip vegetables, garlic and other ingredients in the northern region.
 
Shinho bean paste refers to the soybean paste production standard, and the product nature of Pixian douban is quite different, but they are all fermented soybean products, excluding the unique spicy taste of Pixian bean paste, the two taste similar, but the soybean proportion of Shinho bean paste is high, the fragrance is stronger, and the price is higher. Shinho bean paste does not have large watercress grains, the taste is relatively delicate, only a little physical feeling, the salty taste is not too heavy, the sodium content is about 4000mg/100g, which can be directly dipped and eaten, and is also suitable for stewing meat.
 
Shinho bean paste has two product lines, Heran organic bean paste and June fragrant bean paste. The raw materials of Heran organic bean paste are relatively simple, only water, soybeans, wheat flour and edible salt, and the price of 300g is about 16 yuan. Different from the high-end positioning of Heran's "no additives", June fragrant bean paste also adds white sugar and monosodium glutamate, which has a richer taste, and the umami is not inferior to Heran, and the price is relatively cheap, with a 500g model only 10.5 yuan.