Founded by Li Ziqi, with the background of traditional Chinese food culture, it creates a new traditional food brand with oriental style. Li Ziqi is an influential food celebrity IP in China and is known as a real "Oriental food life home".
Brand proposition: Li Ziqi draws inspiration from oriental food culture and puts forward the brand concept of "new tradition, slow life". And in a way accepted by modern people, it realizes the new inheritance of traditional food and cultural values, advocates a slow life model, and helps people recuperate their bodies and minds in a simple way.
Brand features: Li Ziqi takes oriental food culture as the core, and creates a domestic original IP brand through original short videos, characteristic cultural experiences, and Li Ziqi's peripheral products. It is an Internet brand with warmth and common values with young people.
