List of product brands > Food & Liquor > Grain, oil, rice and noodles > Instant rice > Family Mart 全家Instant rice Updated: 2025-02-20

Family Mart 全家

Overall scoring
78
Word-of-mouth ratings
8.8
Popularity index
10190

How about Family Mart Whole Family Instant Rice brand introduction

Since entering China in 2003, FamilyMart has opened more than 2,000 stores in China, making it the second largest convenience store brand in Japan after 7-Eleven. In 2011, under the slogan of "Three Meals for All, for the Whole Family", the whole family began to sell "National Bento" in Shanghai and Guangzhou, reversing the continuous loss and becoming profitable. Since then, the family has launched a series of "Black Label" bento boxes, which are packaged transparently so that you can see the ingredients inside at a glance. Dingxin Group, a subsidiary of Tingxin Group, is a manufacturer of instant bento for FamilyMart, with seven factories in China that can produce and sell 300,000 bento boxes per day. At present, FamilyMart's fresh food series accounts for more than 40% of the total revenue.
 
FamilyMart holds two large-scale new product fairs every month at its headquarters in Shanghai, mainly scoring its own products (Private Brand), with a total of more than 30 products, and only 2-3 products can be successfully launched each time. The Black Label series is a commercial bento product, the price is slightly more expensive than other national lunches, about 15 yuan, and the production is relatively stricter, and generally will not step on the thunder. Curry pork chop rice is a very popular family bento product all over the country, the pork chop is tender and thick, the thickness of the fried clothes is just right, the skin is still crispy after microwave heating, and the curry sauce is Japanese-style, and it is delicious and sweet with rice. FamilyMart is currently developing in Shanghai, and there are also stores in 8 cities including Suzhou, Guangzhou, and Chengdu, where friends who live in these cities can taste their bento boxes at FamilyMart.