Founded in 1958, Nissin invented the world's first pack of instant noodles and the first cup instant noodles, and is a leading brand in the global ready-to-eat industry. As early as 1974, Nissin introduced ready-to-eat rice in cups. Since 2016, Nissin has made a major innovation, relaunching the curry cup rice, which has been brewed directly with hot water instead of the previous microwave box packaging, and the powder seasoning has been changed to solid curry cubes, which can restore the true flavor of curry. Unlike the aseptically packaged ready-to-eat rice commonly available in Japan, Nissin's instant rice products use the usual cup-shaped containers, and are currently the best-selling cup rice in Japan.
 
Nissin's ready-to-eat cup rice is divided into two series, curry rice and Bukkomi rice (ぶっこみ飯), with a total of 7 different flavors to choose from, and the product volume is mainly 77g, 90g and 103g, and the price is about 13 yuan. The rice is fluffy and distinct, the curry is fragrant and delicious, the sweetness of the side dishes and the spiciness of the curry are moderate, and each taste has its own characteristics: the flavor of the seafood in the curry paella and the sweetness of the vegetables are just right, and those who like seafood can choose this flavor cup rice.
 
Launched in early 2017, the ramen soaking rice was developed inspired by Nissin's ancestor "chicken ramen", and the cup rice contains minced chicken noodles, slender chicken strips and egg pieces, and the salty and umami flavor of light soy sauce.
 
It should be noted that before eating Nissin cup rice, it must be stirred thoroughly and evenly, otherwise the taste will be greatly reduced. In addition, Nissin has also launched a limited edition of seafood flavored ding rice in Hong Kong, which is different from Nissan instant rice, which is eaten by microwave heating, but the taste is more suitable for Chinese. Unfortunately, there is no official sales channel for Nissin's instant rice products in China, so it is recommended to buy them through overseas shopping.