With more than 60,000 convenience stores around the world, 7-Eleven was first born in Dallas, USA, and was founded by the American Southern Company, and was renamed "7-Eleven Ern" because it was open from 7 a.m. to 11 p.m., and now belongs to Ito-Yokado in Japan. At present, there are nearly 20,000 7-Eleven stores in Japan and more than 2,000 stores in China, including Hong Kong and Macau.
 
Japanese convenience stores usually keep introducing attractive in-house fresh food products to boost sales, and 7-Eleven is the most prominent example of this. After Japan's consumption tax hike, 7-Eleven's store profits still hit a new high for 32 consecutive months. Generally speaking, the sales of fresh food products will account for one-third of the total sales, and sometimes even reach 50%, which makes Japanese convenience stores pay great attention to the development and launch of fresh food products, and the annual replacement rate of 7-Eleven products is as high as 70%. In addition, 7-11 has a wide range of radiation in China, and many first- and second-tier cities can see 7-11 signboards on the streets, which is the most Japanese-style convenience store covering the city, and there may be a 7-11 with a 24-hour signboard on the way to and from work or near the company, and it is very convenient to buy its bento, which can be eaten only by microwave heating for three minutes, so 7-11's bento products have become the first choice for lunch and dinner for many office workers and single people living alone in the city.
 
7-Eleven's rice bento is very popular in both Japan and China, with a dozen bento flavors to choose from, ranging from typical Japanese flavors, such as the scallion-roasted pork bento with barley rice, to the Chinese-style mapo tofu rice, which costs between 20 and 30 yuan. In the Chinese market, 7-11 has launched a rich selection of bento boxes according to the special tastes and eating habits of different regions, and the price is generally not more than 15 yuan, and 7-11 in Beijing and Tianjin also provides freshly fried fast food services.
 
In order to ensure the freshness of the rice products sold in the store, 7-Eleven has established a complete logistics system, and since 1987, it has implemented three distribution of rice a day in Japan, and manages it according to the storage temperature of the product, and the product packaging must also be able to pass the logistics inspection, while the current product delivery system of 7-11 in the Chinese market is twice a day. In addition to the new products launched every week, 7-Eleven also has some bento boxes that have been on the shelves for a long time, and minced eggplant is one of them. The eggplant has a slightly spicy taste, appetizing and rice, and the proportion of vegetables is appropriate, and the taste of the vegetables is kept well, not too soft. The salt-and-pepper fish steak bento is priced at about 13 yuan, which is one of the few bento boxes with fish steak as the main side dish, and it is also one of the signboards of 7-11. The overall taste of this bento is light, the fish steak is fried and the umami of the fish can be tasted, and the side dishes include a relatively light egglet with tomato sauce and heavy mapo tofu, which has a little minced meat and a very delicious bibimbap.