Wiseson is also an indispensable brand in the U.S. cooking oil market, with a history of more than 100 years since American chemist Dr. David Waison produced the first edible vegetable oil in 1899, and is now the preferred vegetable oil brand for home cooking and baking in the United States. If Kerui attracts people's hearts with its "familiar taste", then Weichen sells well all over the world with creative marketing activities, and its popularity is even higher than that of Kerui.
 
In 1990, Weichen was merged into the American food giant Conagra Company, and after having stronger financial and technical support, Weichen expanded its products to canola oil, corn oil, soybean oil, sunflower oil and blended oil. In 2018, Conaguera reached an agreement with Richardson International, Canada's largest agribusiness, and Westson is now part of Richardson International. It should be mentioned that because Richardson International's rapeseed exported to China has been detected with "harmful pests" many times, the import license of its rapeseed was cancelled by China Customs in March 2019, and it is not a finished canola oil, and Weichen products are still produced and operated by the brand itself, and sales in China will not be affected.
 
In addition to the quality of raw materials, advanced production technology and rich production experience are also important factors that determine the quality of vegetable oil, which is also the advantage of Weichen. With a 280,000-square-foot factory in Tennessee, USA, the company has fully automated industrial production to ensure product safety.
 
The first consideration in the preparation of oil is the variety and processing characteristics of vegetable oil, canola this oil with high oil content is mostly used to make oil by pressing and then leaching, which can improve the oil yield while retaining a certain flavor, and Weichen canola oil chooses the complete leaching method, using the extraction principle, with food-grade n-hexane as the extractant, the smell of the oil is lighter, the color is lighter, and the taste is more refreshing than the general canola oil when used for stir-frying, and users who plan to exercise and lose weight may wish to give it a try. However, in comparison, the flavor and nutritional value are slightly inferior, and it is more suitable for blending operations such as cold vegetables and salad dressings.
 
The 2015-2020 Dietary Guidelines for American Residents pointed out that replacing saturated fatty acids with unsaturated fatty acids can reduce the probability of cardiovascular disease attacks and death, and for vegetable oils, it is reflected in the proportion of fatty acids. Like Kerui, the unsaturated fatty acid content of Weichen canola oil is also close to 93%, of which polyunsaturated fatty acids exceed 64%, which is more advantageous than the international average of 61%, and it is more beneficial to health. It is worth mentioning that Weichen canola oil is also labeled with ALA content, but the content is only 1112mg per serving, which can provide up to 1853-2224mg of ALA according to the recommended daily amount of edible oil of 25-30g, although it has reached the recommended daily amount of IOM, but it is also lower than the 2303mg of PURE CANOLA OIL.
 
At present, there are not many canola oil products on sale in Weichen, a total of 1.42L and 4.73L two specifications of products, the quality is basically the same, the pricing is in line with the popular consumption level, 1.42L canola oil is less than 50 yuan, 4.73L is only about 158 yuan, unfortunately there is no official sales channel in China, but the e-commerce platform also has a small amount of sales, the general dosage is larger and the pursuit of healthy diet of the family is worth recommending.