Jif's battle with Skippy is as enduring as Coca-Cola and Pepsi. After 1981, Jif became the leading brand of peanut butter in the United States, and now has more than 50% of the peanut butter market share in the United States. Jif has been acquired by JM Smucker's, the world's largest jam producer, and together with Smucker's, it has become a leader in both traditional and natural peanut butter.
 
The well-known slogan "Choosy Mom choose Jif" and the eye-catching three-color bottle are all Jif logos, and even more impressive is the harmony of Jif's flavors. Unlike Skippy's balanced and restrained character, Jif has a more pronounced sweetness and saltiness, and it adds molasses to the recipe for a aroma closer to brown sugar and a deeper sweetness. At the same time, unlike Skippy's excellent malleability and spreadability, Jif is more suitable for eating directly with a spoon and dry, with a heavier peanut flavor and a denser and thicker mouthfeel, which is especially evident in the Basic Jif Creamy Peanut Butter.
 
The Extra Crunchy in Basic is a granulated peanut butter, which has less sodium and sugar than Creamy, and has a relatively milder taste, but the peanut granules are much larger than the same type of Skippy, so the chew texture is richer and the peanut aroma is extra filling. The above two models have been introduced into China, and the price of 454g is about 30 yuan. Jif to go is a portable small box, 48g per box, a set of 8 boxes for sale, the price is about 32 yuan.
 
Simply Jif claims to have half the sodium and 33% less sugar than the Basic version, which is relatively healthier, and the taste is not too far off, still similar to the classic taste of Jif, and the price is the same, but the capacity is 0.5 ounces smaller. Reduced Fat peanut butter reduces calories by less than 10% per serving, doubles the sodium and sugar content, and is "deviant" in sweetness and saltiness, and only contains 60% peanuts in the whole can, leaving only artificial flavors in the aftertaste.
 
Jif's Natural range is the same as Skippy, except that the fully hydrogenated vegetable oil is replaced with palm oil, which reduces the sodium content but increases the sugar content, which makes Natural Jif taste more like a peanut candy. If you're looking for something a little more sweet, Natural Creamy Peanut Butter Spread and Honey is a sweeter choice. Both models have not been introduced in China, and the price of 16oz is 22.5 yuan.