Haidilao is a well-known brand in the hot pot industry, famous for its high-quality dishes and services, and its hot pot base is also very popular with consumers after entering the market. According to data from Frost & Sullivan, in 2015, Yihai International (Haidilao) had the highest share in the high-end hot pot base market, nearly 35%, three times that of the second place Dezhuang.
 
In addition to the "thoughtful service", Haidilao's success has also contributed to the supply chain behind it, and its upstream enterprises Shuhai and Yihai have provided raw materials and hot pot base materials to ensure the consistency of product quality of chain stores across the country. Haidilao CEO Daniel Zhang once said that the taste difference between hot pot restaurants is not large, and the fight is for service quality and stable products. This characteristic is also reflected in Haidilao hot pot base, which is one of the easiest high-quality hot pot bases to buy on the market, and with the help of Haidilao's own fame, it quickly spreads and can be seen everywhere in supermarkets such as Walmart and Carrefour.
 
However, although Haidilao hot pot base is widely sold and has a high market share, in order to take into account the taste of the public, in the process of national promotion, its hot pot taste has become more universal.
 
Haidilao hot pot base can be divided into butter type, vegetable oil type and new non-spicy hot pot base according to the main category. Haidilao spicy hot pot base is made of Henan pepper, Sichuan pepper, and Pixian bean paste, which has a pleasant and obvious fresh fragrance, and the taste is generally not heavy, the taste is soft and the spicy degree is moderate, and it is suitable for people who are not particularly spicy. Except for a few butter bases, Haidilao uses more clear oil to make hot pot bases, making the flavor of the base less stimulating and rich, more mild and fresh, suitable for all ages. For people who are used to heavy oil and spicy food, it may feel too light.
 
Many people who are accustomed to eating Sichuan-style hot pot may feel that Haidilao is not authentic and does not represent Sichuan hot pot, but in fact, the development and change of Haidilao's taste has made more people willing to try it, and not everyone likes the strong impact of numb and spicy. In the real hot pot market, popular tastes are also changing, and non-spicy flavors based on fresh aroma are also becoming more and more popular.
 
In addition to the traditional red oil spicy hot pot base, Haidilao also has clear soup seafood, tomato and other hot pot base ingredients to choose from, among which tomato soup base is one of the most popular non-spicy pot bases in Haidilao. The tomato in the flavor amino acid content is high, the umami is strong, Haidilao tomato hot pot base is made of Xinjiang red ripe tomatoes with sufficient sun, tomato flavor, sweet and sour taste, suitable for consumers who like fresh taste.
 
Haidilao has an online official flagship store, with a price of about 9.9 yuan per bag of 150 specifications, suitable for 2-3 people, positioned in the middle and high-end, but the price is not too high, and it is very easy to buy in supermarkets and vegetable markets across the country.