Red 99创立于1993年，专注于制作浓缩Hot pot base和浓缩调味料，是一个低调而又传奇的传统Hot pot base品牌，其在行业内率先建成了全自动化、智能化的Hot pot base生产线，年销量可达一亿多袋。根据Frost & Sullivan统计，Red 99占中国Hot pot base整体市场的9.2%，排名第一。在2010年，Red 99甚至占到了20%的市场份额。
 
The hot pot base is a compound seasoning and is in a period of rapid development, but the product still has a serious "common problem in the industry" of homogenization. New cross-border brands such as Fan Ye and New Hope have launched their own hot pot bases, positioning them in the high-end market of 20~50 yuan, with trendy packaging and strong marketing efforts, but Hong 99 has taken a low-price strategy similar to Lao Gan Ma for more than 99 years, and has maintained the top spot in the hot pot base market for many years.
 
Red 99 hot pot base is positioned in the mass consumer market, and has a certain cost advantage due to the large scale of procurement. The three key raw materials of chili, pepper and bean paste are strictly controlled, and only chili peppers above 34 degrees north latitude and 800 meters above sea level and Dahongpao peppercorns in Longnan, Gansu Province are used.
 
Red 99 uses the traditional method of making bean paste, which requires a moisture content of no more than 57%, and is naturally fermented for one year, which is much higher than the bean paste on the market that uses rapid fermentation, so the hot pot base of Red 99 is very prominent in terms of freshness and spiciness, and the taste is highly recognizable, and at the same time, it is naturally rich and very resistant to cooking, which is the first choice for many restaurant chefs in China, and it is also one of the best choices for those who want to experience the authentic Chongqing spicy hot pot flavor.
 
The structure of the red 99 product is very simple, relying on a "Chongqing specialty red 99 butter hot pot base", which has been sold for more than 20 years, the price is close to the people, the price of 400g is about 15.9 yuan, and the price of 150g is 10 yuan, which is very convenient to buy in supermarkets or online.
 
In 2013, Red 99 was involved in the huge "gutter oil" case in Jiangsu, and the main culprit confessed that he had supplied animal fat to Red 99. After that, Red 99 has been rectified, and there has been no quality and safety accident for the time being.
 
* Jiangsu extraordinarily large "gutter oil" case: Jiangsu Donghai County Kangrun Food Ingredients Co., Ltd. used waste oil and various meat product processing wastes as raw materials to produce edible oil, which were sold all over the country, from January 2011 to March 2012, and the amount involved was as high as more than 60 million yuan.
 
According to the investigation by the public security organs and the confession of the deputy manager of the second defendant, Kangrun Food Ingredients Company, the "edible oil" suppliers involved in 12 provinces and cities across the country, and the enterprises involved in the case include: Anhui Muyang Oil Co., Ltd., Anhui Huiyang Food Co., Ltd., Sichuan Kerry Grain and Oil Co., Ltd., Chongqing Hongjiujiu Food Co., Ltd., Beijing Shenglun Food Co., Ltd., Beijing Huihua Dongze Biological Co., Ltd., Beijing Hongxi Flavors and Fragrances Co., Ltd., Beijing Weishiyuan Food Technology Co., Ltd., and Donghai County Wangsan Grain and Oil Store.