List of product brands > Food & Liquor > Grain, oil, rice and noodles > Hot pot base > Dezhuang hot pot base Updated: 2025-02-20

Dezhuang

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86
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8.8
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How about Dezhuang hot pot base brand introduction

Founded in 1999, Dezhuang Hot Pot is a well-known traditional Chongqing hot pot brand, and its founder, Li Dejian, was the president of the previous Chongqing Hot Pot Association. Dezhuang cooperates with Southwest University, Chongqing University and other institutions of higher learning to build a special conditioning package workshop for modern commodities with an annual output of 20,000 tons, and has built complete supporting and auxiliary facilities, ranking second in the national high-end hot pot base market. Dezhuang hot pot has its own hot pot material base, supplying Maowen pepper, Shizhu pepper, nine-leaf green pepper, etc., the raw materials are reliable and high-quality, and the base material has the characteristics of rich and clear and strong taste.
 
Hot pot is the most suitable cooking method for standardized production in Chinese food, and has become the largest category in China's catering industry. However, there are many ingredients in the hot pot base, and the influencing factors of taste are complex, especially the spiciness, and the spiciness, even if the same amount of pepper is affected by different cultivation conditions and varieties, there will be differences in spiciness.
 
Dezhuang Hot Pot and its founder launched the "Lee's Spiciness" hot pot in offline hot pot stores very early, that is, drawing on the internationally accepted Scoville spicy measurement method, using standard numerical values to measure the spiciness, and diners can choose refined spicy hot pot. In 2018, Dezhuang applied the concept of Lee's spiciness to the whole line of hot pot bases, and the corresponding spiciness classification is 12° slightly spicy, 36° low spicy, 45° medium spicy, 52° high spicy, and 65° extra spicy.
 
There are many types of dezhuang hot pot bases, which can be divided into two categories: butter and clear oil according to the oil, the main butter hot pot, although there are many categories of butter hot pot bases, but the taste is not much different, only the difference in spiciness.
 
After the introduction of Lee's spiciness, the best-selling original extra-spicy butter hot pot is 52° high spicy, and the spicy level of 10 years hot pot and spicy No. 1 base is also 52° high spicy. The biggest advantage of digital grading of spiciness is that no matter how the raw materials of the pepper change, as long as the standard value is reached, a stable hotpot base can be made, so that the spiciness of each batch of products is consistent. However, for consumers, it is still impossible to know exactly how hot it is, and Lee's Spiciness does not solve the problem of how to choose the right spiciness.
 
After the new product change, Dezhuang not only graded the spiciness of the original product, but also launched the Lee's spiciness series of hot pot bases, with the name of the spicy grade as the name of the single product. In the definition of Dezhuang, 12° mild spicy can be eaten by children who have never tasted spicy, and is suitable for family parent-child cooking. 36° low spicy is three times higher than light spicy, but it's just enough for people who eat spicy food. Medium spicy above 45° is the spiciness, which is only preferred by spicy lovers.
 
The spicy taste is actually a pain sensation for people, and the brain will secrete opioids while feeling spicy, which makes people feel "cool". Dezhuang hot pot base is known for its spiciness, which makes people feel hot and addictive at the same time. For people who can only eat spicy in general, it is recommended to buy medium spicy, spicy and spicy, for those who are not spicy and unhappy, Dezhuang ten years classic, Dezhuang addiction and other spicy base ingredients are the most preferred.
 
The spicy and extra-spicy hot pot base ingredients in Dezhuang clear oil are rich and fragrant, and the freshness and numbness are very sufficient. The difference is that although the salt content of both is the same, the pepper can enhance the depth of taste due to the flavor enhancement effect. Cooked food with extra spicy base will appear more flavorful, while spicy base in clear oil will appear bland if not dipped in salty dipping sauce.
 
Dezhuang hot pot rose in the 90s, is one of the representative flavors of Chongqing hot pot, the price is medium, its 300g specification is about 12 yuan, suitable for less than 6 people hot pot dinner, there are also 150g small packaging and 400g additional packaging.