In order to open up the Chinese market, a company was established in Shanghai and began to lay sales channels in an all-round way. However, due to market shocks and other reasons, Shanghai Guofu, to which Longfeng belongs, was acquired by Sanquan Foods in 2013, which became an important step for Sanquan to consolidate its market position and diversify brand risks.
 
Shanghai Guofu has three subsidiaries: Zhejiang Longfeng Food Co., Ltd., Chengdu Guofu Longfeng Food Co., Ltd., and Tianjin Guofu Longfeng Food Co., Ltd. At present, the headquarters function of Shanghai Guofu is mainly sales, and there are 3 to 4 production enterprises outside Shanghai, mainly commissioned processing.
 
On February 20, 2019, the Market Supervision Bureau of Jing'an District, Shanghai found that a batch of Longfeng's pork dumplings with shepherd's cabbage were also suspected of being positive for African swine fever virus nucleic acid. The batch of products is also entrusted to Henan Quanhui Food Co., Ltd. to produce, mainly sold to the northwest region, and the batch involved has been recalled and all sealed.
 
The brand differentiation between Longfeng and Sanquan is obvious. Dragon and phoenix are mainly glutinous rice balls, and dumplings are not its main products. However, because of its large quantity and high price, it is also favored by consumers. Compared with Sanquan, the product line of Longfeng dumplings is simple, the taste is relatively simple, the amount of meat in the dumpling filling is less, the proportion of vegetables is more, and the taste is light and not greasy.
 
Longfeng mustard pork dumplings belong to the light original flavor type, which is not as fresh and fragrant as the same taste at Wan Chai Pier, and the vegetable juice is quite strong after the entrance, and the price of 690g per bag is 19.9 yuan. There are also corn pork and cabbage pork with a good reputation, compared with the same brand of mustard pork, these two are more light and refreshing, mainly vegetable, the meat taste is light, the taste is rich and the level is general, and mustard pork has the same specifications and the same price. Because the taste of Longfeng's three fresh dumplings is too light and the umami is not prominent, it is not recommended.
 
It is also worth mentioning the dragon and phoenix fried dumplings, which are also the brand's bestsellers. Compared with bibigo's king dumplings that can be boiled, steamed, fried and fried, the bottom of the dumplings of dragon and phoenix fried dumplings is relatively flat, which can be better placed in the pan when steaming and frying, and the heating is also more uniform, and the price of 900g per bag is 16.9 yuan. In addition, Dragon Phoenix often has promotional activities on various mainstream e-commerce platforms, and friends who like it can pay more attention.