Sanquan is recognized as the "boss" of the quick-frozen rice and noodle industry in China, and has always played the role of a pioneer, producing China's first quick-frozen rice balls and the first quick-frozen zongzi. Sanquan has outstanding brand advantages and has the largest production base of quick-frozen food in China. According to the statistics of the China National Commercial Information Center, the market share of Sanquan Foods in 2017 was 30.6%.
The integration of dragon and phoenix, so that Sanquan firmly occupies the first position in China's quick-frozen food industry, but it has fallen into the dilemma of transformation and upgrading, Sanquan has made a series of efforts to continuously launch new products, but compared with Wan Chai Wharf, Syny, etc., brand aging, product aging and other situations still exist, with the rise of the new retail model, the impact of supermarket channels is serious, in 2018, Sanquan's revenue and net profit are growing, but the growth rate is slower than the previous year, and the performance of dumplings is declining for the first time in four years.
The haze of Sanquan food safety has not dissipated, and it has been caught in the "swine fever storm" since February 15, 2019. Although African swine fever does not infect humans, and the virus is not heat-resistant, and can be inactivated by high-temperature cooking, it is undeniable that as a leading enterprise in the refrigeration industry, Sanquan's internal quality control system has a big flaw, and the dumpling batches involved are all from its largest production base in Central China and even Central China, that is, Henan Quanhui, a wholly-owned subsidiary of Sanquan. Sanquan has issued announcements since February 18, saying that the pork used can be traced back and compliant, but it has been criticized for not disclosing it in a timely manner. Consumer trust in it has declined, and with it may be a shrinking market share.
As the industry leader, the strength of Sanquan can not be underestimated, the three-dimensional automatic vegetable washing line used, vegetables through pre-washing, two bubble washing, ozone sterilization and other steps, no dirt, no harmful substance residue, and then cut by high-speed cutting technology digital dicing machine to avoid excessive moisture and vegetable fiber loss. In order to ensure the freshness of the ingredients, the filling should be used up within 30 minutes and the dough should be used up within 15 minutes during the wrapping process. In the food industry, safety is the lifeblood, and Sanquan has advantages that are difficult for other small enterprises to match, but the quality internal control system is not perfect, and it does not match its industry status.
From the perspective of products, Sanquan's dumplings are not as big as Wan Chai Pier, and the variety of fillings is not as rich as the former, with only 4-5 types. The dough is thin, and the filling inside can be vaguely seen, so there are occasional broken skins when cooking. The product line of Sanquan dumplings is very rich, including high-end private chef series, mid-end champion series, and affordable Zhenxian series, and the three series of high, medium and low-end are mainly different in the addition of seasonings and food additives for dumplings.
Compared with other series of the same brand, Sanquan's high-end private chef series has the freshest and highest-quality ingredients, and the most abundant and pure taste, and less relies on seasonings and additives to enhance the flavor. It is worth a try of shrimp dumplings, each containing shrimp, light and slightly sweet, outstanding umami, no fishy smell, no onions, ginger and garlic, each bag of 600g is priced at about 34.9 yuan. The series also has vegetarian three fresh, vegetarian tomato eggs and other flavors, and the price of 600g per bag is 28.6 yuan.
The champion series is Sanquan's most classic product, which is larger than the private chef series, but the price is more affordable. Compared with Wan Chai Wharf, the flavor of this series of corn and vegetable pork, pursed cabbage pork, cabbage pork and other flavors are generally rich, the meat taste is lighter, and the vegetable flavor is stronger, and the price of each bag of 702g is about 18.9 yuan. In addition to the traditional flavors, the series also has other brands of rare tomato eggs, mushroom chicken, etc., which are more suitable for consumers who like to try freshness, and the price of each bag of 702g is about 21.9 yuan.
Compared with the previous two series, soybean protein is added to ingredients such as three fresh, pork green onions, pork purses, and pork cabbage, which may be used to increase the protein content. And they all rely on seasonings to improve freshness and taste, the taste is not original enough, the taste is not brilliant, and it is not recommended.