Nowadays, in China's quick-frozen dumpling market, there is a "three-legged" pattern, in addition to Wan Chai Pier and Sanquan, the latest start of Synear has also become a strong competitor of the first two brands. Synear's product line covers six series of quick-frozen dumplings, quick-frozen dumplings, and more than 300 varieties of colors and colors, which are favored by consumers at affordable and affordable prices, and the main products have a market share of more than 20% in the domestic market.
 
Although Synear is a latecomer in the frozen food industry, it was a great success soon after its listing because it was good at imitation and flexibility. In the early days of its establishment, as long as Sanquan launched new products, Synear followed suit to launch similar products, and the prices were almost the same, as evidenced by glutinous rice balls, fried dough sticks, zongzi, etc. Of course, Synear knows that imitation is not the final way out, and when it takes advantage of Sanquan and Longfeng to confront each other, it is the first to promote fried dumplings, flying cakes and hand-hit world series of dumplings, and form a differentiation in price and scale, in 2006, Synear's overall sales entered the 2 billion yuan mark.
 
In 1997, Synear hired a soup ball master with a high salary, which caused a sensation in Zhengzhou. Subsequently, Synear enhanced the brand's popularity and reputation by hiring celebrity endorsements, sponsoring sports events and carrying out various promotional activities.
 
In addition, Synear also implements a global strategic layout. It entered the U.S. market in 2008 and received good feedback from the market. In order to break down food safety trade barriers, Synear established a factory in Los Angeles, USA, mainly producing dumplings, fried dumplings, spring rolls and other products, which are sold through mainstream supermarkets and restaurants in the United States. Although the growth rate of Synear has slowed down in the past two years, it still maintains the growth rate of the top three domestic FMCG food categories.
 
Synear and Sanquan are both small dumplings, and because the small ones cook quickly, they are also very suitable for making hot pot dumplings. On the whole, the meat filling of the dumplings is relatively firm, the ears of the dumplings are larger, they appear not full enough, and the dough taste is slightly heavier. Its dumpling product line is more, divided into high-end line gold medal shrimp series, mid-end hand-hit world series and low-end soup filling series.
 
Synear has several products that stand out, and the gold medal shrimp series dumplings are one of them. The series is mainly based on shrimp and pork, supplemented by various vegetables. Whole shrimp, corn and carrots can be seen in its shrimp and corn dumplings, with a sweet taste, and the price of 480g per bag is 42.90 yuan. Compared with the previous 1 Zhen Shrimp Emperor Dumpling, due to the addition of bamboo shoots, the smell and taste are similar to the sour bamboo shoots in snail noodles, and the taste is more special, with a price of about 36.9 yuan per bag of 480g. The series also has flavors such as shrimp three fresh, shrimp leek and other flavors, which are also worth trying.
 
Missing's mid-end line hand-hit world series is divided into meat filling and vegetarian filling dumplings. Among them, the pork and cabbage dumplings are delicious and juicy, moderately salty, but the taste of the filling is slightly more chaithan that of the same taste, and the price of each bag of 495g is 16.9 yuan. If you like to try the bean skin and shepherd's cabbage dumplings, the bean skin is fragrant, coupled with the fragrance of the shepherd's cabbage, it is the favorite of many vegetarian lovers, and the price of each bag of 500g is 13.9 yuan. In addition, the series also has mushroom three fresh, pork leeks, pork shiitake mushrooms and other flavors are more praised.
 
Although the soup filling series is also a best-selling product of Synear, this series of dumplings does not have the official publicity of the soup filling pulp, and the soup contained in the dumplings is not much. And there are many seasonings and additives in the ingredients, and the dumplings rely on this to increase the freshness and taste, which is not enough to be original. The taste is also similar to that of the hand-beaten world, and there is no outstandingness, so I will not list them one by one.
 
Among the newly developed products of Synear are children's dumplings that are also worth mentioning. The brand's children's dumplings are made with vegetable juice and noodles to form a colorful crust, and are filled with a variety of ingredients such as white shrimp and cod, which are not only beautiful in appearance, but also nutritious, and although the price is not cheap, it is quite popular with children and mothers aged 1-3.