Boat song is one of the special delicacies of Qingdao, Shandong, and has the reputation of "Qingdao food business card". At the same time, Boat Song is also the pioneer of "seafood dumplings" and "gift dumplings", which can be regarded as an aristocratic brand in the quick-frozen food industry, and became famous after being recommended by "A Bite of China", and in 2017, the sales volume of Boat Song Fish Dumplings exceeded 5 million yuan in the omni-channel Double 11 period, and won the third consecutive championship in the category of Tmall Double 11 dumplings.
 
In the 8 years since its establishment, there have been dozens of stores across the country, mainly concentrated in North China and Central China, with annual offline sales of hundreds of millions of yuan. In 2018, Chuange and Alibaba Koubei opened an unmanned smart restaurant in Qingdao MixC, which is also the first unmanned restaurant in the north.
 
However, for Boat Song, which already has a certain degree of popularity, expanding the product category is the foundation of its ability to compete with similar brands, and it is also one of the means to improve consumer loyalty. At present, the signature product of Boat Song is still fish dumplings, which are collected by the founding team of Boat Song from fishermen, and handed over to the brand's chief product officer, namely Wang Guiyun, a national treasure pastry master and the second-generation successor of Shandong pastry king, to repeatedly trial produce them, and through market research and customer feedback before they are launched into the market.
 
The fish dumplings of Boat Song are made of flour from the Hetao area, with high gluten content and strong gluten, and the dumplings made are tendoned but not hard, elastic but not stiff. The meat filling is made of all kinds of wild seafood ingredients, the meat is fresh and delicate, full of umami, and does not have a fishy smell, which is a representative delicacy of Jiaodong fisherman's food culture. Compared with similar brands, Chuange Fish Dumplings have no other food additives, so the shelf life is only 3 months. The sodium content of each flavor in the new packaging is much lower than that of the old version, and the saltiness and palatability of the dumplings are better.
 
In addition to the obvious differentiation of raw materials and tastes, the dine-in dumplings of Boat Song adhere to the traditional hand-made, and the dumplings are completed by the dumpling workers from the filling, dough, rolling, wrapping and other links. The diameter of each dough is 6.5 cm, the weight of each dumpling is 18 grams, the ratio of noodles to filling is 1:2, and the error is controlled within 5 grams. The recipe and production method of the boat song fish dumplings purchased online are the same as those in the offline market, so it usually takes a few days after placing an order to be shipped. Also because of its raw materials and production methods, the price of the fish dumplings of the boat song is quite high, which is suitable for friends with a certain consumption power.
 
The dumpling wrappers are made of different flavors of ingredients and flour, and the color of the dumpling wrappers varies depending on the taste. The high-selling cuttlefish dumplings are black and swarthy dumpling skins, that is, made of cuttlefish juice and noodles, and the dumpling skin forms a strong contrast with the white and tender cuttlefish filling, mixed with pureed and granular meat filling, Q elastic crisp and tough, and the price of 1720g per box is 268 yuan. The yellow dumpling skin is the yellow croaker dumpling, the fish meat is smooth and tender, the soup is very umami, and the cuttlefish dumpling is the same amount and price.
 
After the dumplings are boiled, the deliciousness of the fish in the filling will be stimulated, the taste is like fish balls, the more you chew, the more flavorful it is, and it will not stick to your teeth, and the price of 1720g per box is 268 yuan. In contrast, the taste of oyster shrimp is richer, with fillings such as oyster shrimp, pork, leeks, etc., and a little dumpling vinegar can make the flavor better, which is the same amount and price as mackerel dumplings.
 
Although Boat Song also produces common cabbage and meat stuffed dumplings, it is not recommended because of the mediocre taste, high pricing, and low cost performance. If you want to try multiple flavors at once, we recommend the family portrait gift box, which collects the above 4 flavors of dumplings, and the price of each box of 1720g is 268 yuan. In addition, its packaging is exquisite and beautiful, and there are various matching gift box sets, which are also very suitable for gifts.