The Kewpie brand originated from Kewpie Co., Ltd. in Japan, and has a high market share in the domestic jam market, both in terms of product style and price. Kewpie has two joint ventures in China, located in Beijing and Hangzhou, and the current Kewpie jam sold in China is produced by domestic joint ventures.
 
There are two main series of Kewpie jam, the regular series and the Kewpie 1 series, with few flavor options, both of which are based on common strawberries, blueberries, oranges, etc. The pulp content of the ordinary series is not as good as that of the aforementioned high-quality brands, and it is maintained at the ordinary level of about 45% in the industry. In addition to the addition of granulated sugar, which is faster than that of fruits, maltose syrup is also added, and the heavier sweetness is also criticized, such as the strawberry flavor, which has a sugar content of up to 71%. However, the blueberry and strawberry jam in the normal series each have a sweet version, which is less sweet than the original blueberry and strawberry jam, which is suitable for people who don't like to eat too sweet.
 
If you like a thick taste, you can choose Kewpie 1 series, although the 40% pulp content is slightly lower than the ordinary series, but the amount of granulated sugar is reduced and maltose syrup and corn starch are added, the texture is a little thicker than the ordinary series, and the sugar content is also reduced to about 62%, the fruity taste is not enough but more palatable.
 
Compared with the above-mentioned well-known foreign brands, Kewpie jam is not transparent enough, the color is dark, and the pulp particles are not obvious, but the price is very real. The ordinary series of 170g is less than 10 yuan a bottle, and the Kewpie 1 series is relatively higher, and a bottle of 240g is about 27 yuan, which is also worth buying and trying.