Hero is not a native German brand, it originated in Switzerland, it was acquired by the German company Schwartau International GmbH in 1995, and is now more well-known as a world-renowned infant food company, now mainly engaged in infant milk powder, baby food and snack food. In 2002, Hero also acquired Schwartau, a well-known jam brand of the same group, to focus on developing the jam business.
 
Hero has a huge business, starting out with jam and starting as a fruit and vegetable processing factory. Between 1910 and 1939, Hero opened five new companies in Switzerland, each producing jams with different flavours. Due to the scarcity of supplies during World War II, Hero reduced the amount of sugar used in the jam making process and added more fresh fruit instead, so he created the Hero Jam with a fruit content of up to 60%.
 
Hero's business in infant food is relatively mature, and its jam is more meticulous in the stirring and temperature control during the boiling process, so that one of the major characteristics of the jam is that the taste is more delicate, the sauce is more soft and smooth, and the flesh particles are uniform and soft, so that children can eat without chewing too much. The fly in the ointment is that the flavors are not diverse enough, basically strawberry, blueberry, cherry and other common flavors, the overall packaging is relatively simple, the price is medium, 340g a bottle is about 30 yuan.
 
There are two kinds of origin of hero jam, Germany and Switzerland, which are the hero factory in Switzerland and the subsidiary in Schwartau, Germany, and the origin will be different depending on the packaging specifications. At present, the 340g and 220g bottled jams are produced in Germany, and the 28.3g and 14.2g hero instant jams are produced in Switzerland.