McCormick, the world's leading condiment manufacturer, is not only the leader in spices, but also popular in food service, with McDonald's, KFC, Pizza Hut, Starbucks, Burger King and other restaurant chains among its partners. In 2016, it also became a condiment supplier for the G20 summit in Hangzhou.
McCormick officially entered the Chinese market as early as 1989, investing in two factories in Shanghai and Guangzhou, and in 2013 acquired Wuhan Asia-Pacific Condiment Co., Ltd., which now has a very large business system in China, including spices, compound seasonings, marinades, sweet sauces, emulsified sauces, jams and so on.
McCormick's jam is one of the product branches, and the flavors are relatively diverse, mainly blueberry, strawberry and fresh orange flavors, and the jam is not as rich in ingredients as the aforementioned brands, so a lot of sweeteners, flavors and colors are added to maintain the taste and flavor. The jam has less pulp and a thinner consistency, but the sauce is even, making it more suitable for dipping on ice cream and cake desserts.
In addition to the regular bottles of 170g and 355g, McCormick also has some large 1kg bags of fruit sauce and topping, as well as 14g small boxes of cup sauce. Large bags of fruit sauce are usually supplied to McDonald's, KFC and other catering industries, and are often used as a topping sauce on sundaes, suitable as an option for home baking and artisanal desserts. The small box of cup sauce is also often served at breakfast in some star hotels, with small packaging and easy to carry, which is very suitable for picnic travel.
McCormick jam is relatively ordinary in terms of packaging, and it is a common packaging style in the market. Compared with jam brands of the same level, McCormick's price is very affordable, with a 355g bottle priced at about 10 yuan, and a large bag priced at about 35 yuan, which is cost-effective.