Shuangqiao MSG, a time-honored brand in Guangzhou, won the National Gold Award for Quality Products in 1988. Like Pegasus and Daqiao, they are all strong regional MSG brands, and Shuangqiao is well-known in Guangdong, Guizhou, Shanghai and other places.
 
In 1993, Shuangqiao entered the Shanghai market and was represented by Shanghai Haohao Enterprise Development Co., Ltd., which was given full freedom. It was also because the freedom was too high and there was a problem with profit sharing, and after 14 years of cooperation, the old partners finally broke up and went to court for trademark packaging infringement. In the end, Aosang bought the copyright and other related rights of "Shuangqiao" monosodium glutamate Shanghai packaging for 10 million yuan, and the Shuangqiao brand was affected by this, and its influence was not as good as before.
 
In order to cope with the shock of the MSG industry, Shuangqiao specially invested in the establishment of a company controlled by Shuangqiao to produce Shuangqiao monosodium glutamate, namely Aosang Company, and Shuangqiao itself transformed into the production of starch sugar products. Shuangqiao and Guangzhou Aosang MSG Food Co., Ltd. hold about 20% of each other's shares and have a close relationship.
 
Even so, in the context of oligopoly and sluggish market conditions in the MSG industry, most of the MSG factories south of the Yangtze River have been suspended. Aosang Company also responded by purchasing monosodium glutamate from Fufeng Group and subcontracting sales by itself. Fortunately, Shuangqiao has rich experience in MSG sales. The main sales model is through distribution channels and distribution through distributors. It has also been relatively successful in catering and supermarket channels, with fixed cooperation between chain hotels and large catering hotels.
 
"Shuangqiao" monosodium glutamate has won the title of "China Famous Brand" product for two consecutive years, and has also followed the trend to launch chicken powder, chicken juice, chicken essence and other products. Its monosodium glutamate is packaged according to the size of the crystals. In addition to the general monosodium glutamate priced at 12 yuan in 900g packaging, small crystal monosodium glutamate and extra-small crystal monosodium glutamate are also its characteristics. In the case of consistent taste and freshness, the smaller the MSG crystals, the better the solubility of the dish. Due to the higher process requirements, the price of 900g is 23.8 yuan, which is twice as high as that of general monosodium glutamate, and consumers can buy it according to their preferences.