Although China is the world's largest monosodium glutamate country, for a long period of time, the monosodium glutamate market has been sluggish, the reason for this is that in addition to overcapacity, rumors of "toxic monosodium glutamate" and the trend of healthy eating have also played a role in fueling the fire. According to consulting firm Euromonitor International, China's MSG consumption fell from 1.146 million tonnes in 2013 to 922,000 tonnes in 2017, and more and more people are abandoning the condiment, and the downward trend will continue.
 
This important monosodium glutamate production base in East China is located in Liaocheng, Shandong, not far from Jining, where Linghua is located, and is one of the top ten condiment enterprises in China's fermentation industry, which is inevitably affected by the downturn. The national monosodium glutamate output has been in excess of demand for a long time, and the environmental protection supervision is strict, and many enterprises have chosen to stop production or limit production, and the operating rate of enterprises has declined. Qilu is one of the few enterprises that is functioning normally, but the benefits are not good.
 
Senior catering industry insiders in Shandong cuisine said that there are many small-scale high-end restaurants in Jinan that rarely use monosodium glutamate, and it is not difficult for Lu cuisine chefs to cook without monosodium glutamate. Although the cost and time of hanging soup are high, the popularity is low. But to a certain extent, it also shows that the people do not rely too much on MSG.
 
Qilu has "Junma", "999" and "Chunrui" brand monosodium glutamate, the product is made of corn starch as raw material, with salt and unsalted monosodium glutamate optional, and the price is similar to that of Linghua.