List of product brands > Food & Liquor > Grain, oil, rice and noodles > rice > Kim Kyun rice Updated: 2025-02-20

Jin Jian

Overall scoring
55
Word-of-mouth ratings
8.8
Popularity index
14706

How about Jinjian rice brand introduction

Recommended product: Star No. 2 meter
 
Jinjian Rice is also a member of the state-owned grain system, controlled by Hunan Grain Group, and was the first to be listed on the Shanghai Stock Exchange in 1998, known as "China's No. 1 grain stock". In addition to the grain and oil business, Jinjian is also involved in pharmaceuticals, food emulsions and other side businesses, but it has not brought real profits to it, rice is still the leading product, and the products cover stores in major cities across the country.
 
Thanks to the background of state-owned enterprises, Jinjian also attaches more importance to the harvesting of raw grains, with 15 production bases, including 8 bases for indica rice, which are located in Hunan, Hubei, Jiangxi and other high-quality production areas, japonica rice also has four bases in Liaoning, Jilin, Heilongjiang and Jiangsu, and three production bases in Ubon Ratchathani, Chiang Rai and Suqi in Thailand, and the three regional production areas correspond to the three categories of Jinjian japonica rice, indica rice and Thai fragrant rice. However, the blind pursuit of variety diversification ignores product quality, and is limited by processing technology and scale, and the overall quality is at the middle and lower level.
 
The Xing No. 2 rice, which was jointly cultivated by the Hunan Rice Institute and other scientific research institutions, is the most recommended and has won the Yuan Longping Agricultural Expo Award. As a kind of indica rice, Star No. 2 rice is slender in appearance, white and opaque, the volume of rice grains expands less after water absorption, the entrance is smooth and chewy, suitable for mushrooms, wild vegetables and other foods with a unique smell, the price is reasonable, 1 catty is about 7 yuan.
 
The price of Jinjian rice does not have much advantage, basically 5-7 yuan/catty, and all products are vacuum-packed to effectively prevent the rice from getting wet. In addition, the heavy metal pollution in the soil of Hunan is serious, and the heavy metals in Hunan rice have repeatedly exceeded the standard, affecting Jinjian rice, but in recent years, no heavy metals have been detected in the national quality sampling.