Recommended product: Hong Kong version of fragrant rice
 
In the 90s, Hong Kong people were particularly fond of Thai rice, and even if Vietnamese rice and Japanese rice with superior quality came to the Hong Kong market one after another, they could not shake the status of Thai rice. Golden Phoenix is a traditional Thai rice brand that has won the Asian Super Brand Award, and it is still the first choice of Hong Kong people.
 
Thailand's jasmine rice is concentrated in the northeast and north, and the quality of Ubon Ratchathani and Chiang Rai is the best. Unlike the royal family Jinhui, who buys rice from farmers, Jinfeng attaches great importance to the source of rice seeds, cultivates new rice varieties according to soil conditions every year, and distributes seeds to farmers, and has updated more than 105 varieties of fragrant rice so far. Combined with the advantages of origin and rice seed, the rice quality of Jinfeng is slightly better than that of the royal Jinhui. However, it is a little lax in the quality assurance of the processing and transportation process, which is most obvious in the Hong Kong version of fragrant rice. The Hong Kong version of Jinfeng brand fragrant rice does not have a special grade and packaging weight of fragrant rice, and the bulk rice is shipped to Hong Kong and packaged according to demand, which is easy to mix with rice in this process, and the quality assurance of rice is questionable. However, even so, Jinfeng rice has also been certified by the Green Mark of Origin issued by the Ministry of Commerce of Thailand, which is authentic Thai fragrant rice.
 
There are also a lot of Jinfeng brand fragrant rice imported from Thailand on the mainland online platform, most of which are 100% jasmine rice in original imported purple packaging, and the phenomenon of mixed rice will basically not appear, but because it was originally sold in Thailand, it was processed from ordinary rice seeds, and it did not obtain the Thai jasmine rice logo, but the price was higher, with an average price of more than 10 yuan per catty.
 
At present, Jinfeng rice has two agents in Hong Kong, namely Jufa Yuan, which supplies to PARKnSHOP with "KFY" printed on the packaging, and Juda Hong, the supplier of Wellcome, codenamed "CTH". Due to the packaging in Hong Kong, the packaging and weight of Jinfeng Thai fragrant rice in the two supermarkets are different, and the quality is basically the same, but if there is a difference in taste, there may be mixed rice. Thai fragrant rice is hard, suitable for steaming rice or stewed rice, the rice grains swell and have a large volume after absorbing water, and the chewing is tough and refreshing, but it is not friendly to people who like soft and glutinous taste, and the mixed rice is to reconcile the taste, which does not have much impact on the quality of rice. The Jinfeng rice sold in the supermarket is packaged in 5kg and 10kg, which meets the food consumption of a family of 3 for about half a month, and other weights such as 15 or 20kg are mostly ordered by restaurants and restaurants, with an average of 8-9 yuan per catty.
 
It is worth mentioning that the "Danfeng" fragrant rice sold in China Resources Supermarket is not a copycat, in fact, it comes from the same rice factory as Jinfeng rice, but the two use fragrant rice of different grades, Danfeng rice is slightly inferior, and people with a bad mouth will find that it is slightly inferior in softness and rice fragrance, and Jinfeng still decided to use two brands for sale for commercial reasons.