List of product brands > Food & Liquor > Grain, oil, rice and noodles > rice > Miyagi Prefecture fell in love with rice at first sight Updated: 2025-02-20

Miyagi Prefecture fell in love at first sight

Overall scoring
90
Word-of-mouth ratings
8.8
Popularity index
10773

How about Miyagi Prefecture love rice at first sight Brand introduction

Recommended product: Love at first sight
 
Love at first sight, also known as "Ichimoku" in Japanese, means "to be attracted by the beauty at first sight, and to be intoxicated by the deliciousness after eating", this romantic name reveals two important characteristics of love at first sight rice: its bright luster and soft and smooth taste. Born at first sight at the Furukawa Agricultural Experimental Base in Miyagi Prefecture, it was cultivated on a large scale due to its strong fragrance and frost resistance, and is now the second largest acreage in Japan, second only to Koshihikari rice.
 
Speaking of love at first sight or Koshihikari rice's "own son", in the 90s for frost resistance from Koshihikari rice and Hatsushi rice hybrid, in addition to inheriting the bright luster of Koshihikari rice, love at first sight is softer than Koshihikari rice, with a little viscosity, and a variety of Japanese cuisine is very good, cold food evaluation is even higher than Koshihikari rice. In terms of appearance, the Rice at First Sight grain is larger than Koshihikari rice and expands more when cooked, making it popular with large amounts of fixed food and is one of the most common rice in Japanese households.
 
Born at first sight is cultivated in a wide range of areas from northeastern Japan to Okinawa, but as its birthplace, Miyagi Prefecture has a better quality than other regions in terms of water, soil, climate, and cultivation maturity, and has always held a special A record in the Japan Grain Testing Association's taste evaluation, with the exception of Niigata Numa Koshihikari rice.
 
In 2016, the grade was lowered, and the grain testing association believes that the rice is too soft and lacks moisture. Lack of moisture is actually closely related to the freshness of rice, and Japanese rice will mark the rice harvest date, factory date and expiration date on the product packaging, so that consumers can know more clearly whether the rice is fresh or not. In order to maintain freshness, some rice is stored at a low temperature in the form of ears of grain, and the hulling process is carried out one month before the market to better retain moisture. Obviously, Miyagi Prefecture love at first sight is slightly lacking in this regard, but after the improvement in 2017, the grade has rebounded, and the quality has not been greatly affected.
 
Most varieties of rice in Japan are mainly produced by farmers, and although they have registered trademarks, they are generally small and scattered, and there is no unified standard. Since 2005, Miyagi Prefecture has been branding products that meet certain standards in its jurisdiction, and selling them as "high-grade Miyagi rice". In terms of production, it is required that no artificial synthetics such as pesticides and fertilizers are used in the planting process, and the moisture content of the quality index should be between 14.5-15%, and the amylose content should be less than 6.3%. This measure is a good way to promote the quality of Miyagi rice, which is softer and more delicate, and the rice has an attractive gloss, which is very suitable for the elderly group.
 
Compared with the high price of Koshihikari rice, the price of love at first sight made in Miyagi Prefecture is more popular, and the price is about 15 yuan per catty. However, Japanese rice is not widely distributed in China, and only products imported by Japan's Coilnon-Ong and COFCO are sold. At the AKOMEYA TOKYO store in Ginza, Tokyo, rice from all over Japan is also available, and customers can choose according to the characteristics of different varieties of rice.