Recommended products: top jasmine rice, vitamin jasmine rice, pearl rice
 
Golden Elephant brand is a household name in Guangdong, Hong Kong and Macao, many people think it is a Thai brand, but in fact, the Golden Elephant brand is a veritable Hong Kong brand, all products are produced in Hong Kong, won Hong Kong famous brand, Q-Mark certificate, Hong Kong super brand, Reader's Digest "Trusted Brand" platinum award and other awards. Golden Elephant is owned by Golden Yuen Rice, which is the largest rice supplier in Hong Kong, with an advanced automated production line that can supply more than half of the country's rice.
 
Golden Elephant Thai Jasmine Rice is very popular among Hong Kong people, and its appearance and texture are more in line with Hong Kong people's tastes than other Thai fragrant rice brands. Unlike the royal family Jin Hui and Jin Feng who directly imported rice from Thailand, Golden Elephant brand fragrant rice is purchased and processed in Hong Kong, and a small amount of water is added to reduce the temperature during the rice milling process, so that the rice is not easy to burst and the rice grain is bright in color and very pleasing in appearance. The secret of the taste lies in the "mixed rice", but instead of mixing different varieties of rice at will in a general sense, indica rice from Thailand, Australia and other origins is mixed according to the formula ratio of many experiments, and the cooked rice is soft and chewy, and the rice grains seem to be distinct but sticky, whether it is fried rice, steamed rice or boiled porridge, it has a rich rice aroma. Therefore, the Golden Elephant brand did not indicate the origin on the rice packaging, and its rice did not meet the export standards of Thai jasmine rice, which is not authentic Thai fragrant rice. However, Golden Elephant has always emphasized the concept of "Thai fragrant rice", and many consumers misunderstand it as a Thai brand, and in 2015, after Golden Elephant admitted that the raw rice grain came from multiple origins, the sales of the product declined.
 
There are not many Golden Elephant brand products, and there are three kinds of white rice: jasmine rice, vitamin jasmine rice and pearl rice. "Top Jasmine Rice" was originally called "Top Thai Jasmine Rice", in 2010 due to the Thai Ministry of Commerce made clear regulations on Thai Jasmine Rice and changed its name, in Hong Kong's major supermarkets have been the first sales flagship product, the length of rice grains is not less than 7mm, jasmine rice accounts for a relatively high proportion, but also has a unique pandanus fragrance, very suitable for making Thai fried rice. The biggest selling point of vitamin jasmine rice is to add a variety of vitamins, in fact, it is not realistic to supplement vitamins through rice, but the price is quite advantageous, the same 10 catties of jasmine on the top are priced at 75-85 yuan, and vitamin jasmine rice is only about 55 yuan. Another pearl rice is round in appearance, full and crystalline, it is a kind of japonica rice, which is used by high-end restaurants to make rice ball sushi, or add a small amount to increase the soft taste when cooking porridge, the price is not high, 10 catties can be bought at about 60 yuan.
 
All Golden Elephant rice is vacuum-packed, and the innovative "eco-friendly rice bag" is launched, which can be naturally decomposed without increasing the burden on the environment. Although the Golden Elephant brand is not authentic Thai fragrant rice, the taste is more suitable for Chinese taste among many Thai fragrant rice brands, and if you try Thai fragrant rice for the first time, the Golden Elephant brand is a good choice. Due to the fierce competition in the rice industry in Chinese mainland, Golden Elephant has withdrawn its mainland business and rarely sells it in the market, so it can only be purchased on behalf of others or purchased at a rice shop in Hong Kong.