List of product brands > Food & Liquor > Grain, oil, rice and noodles > rice > GU CHUAN Ancient Shiprice Updated: 2025-02-20

GU CHUAN Ancient Ship

Overall scoring
67
Word-of-mouth ratings
8.8
Popularity index
11273

HOW ABOUT GU CHUAN GUFUNE RICE BRAND INTRODUCTION

Recommended products: long-grain fragrant rice, long-grain rice, Jilin rice long-grain fragrant rice
 
Jingliang Group is the main force of the capital's grain and oil system, and Guchuan is an important rice brand under its door. Since 2015, it has formed a '7 1' production and marketing alliance with 7 grain production enterprises in Jilin Province, 7 enterprises provide high-quality raw grain, and Guchuan is responsible for sales, and the market rate in the Beijing market is more than 90% through "doing market and brand". At present, Guchuan rice raw grain mainly comes from Heilongjiang and Jilin, and a processing, warehousing and logistics base has been established in Yulin City, between the two provinces. Such a model has a stable grain source, but it is still difficult to ensure the consistent quality of rice, and it is difficult to match the sunflower sunshine and the Great Northern Wilderness under unified standard management.
 
According to the origin of rice, Guchuan rice is roughly divided into Heilongjiang raw grain products and Jilin raw grain products. Among them, Heilongjiang raw grain products are also high-quality series, including long-grain incense, Panjin rice, Thai fragrant rice, etc. Best-selling single long-grain fragrant rice, long-grain rice, the former is produced in the confluence of the Lalin River and the Yakniu River, with sufficient moisture and fertile soil, and strict control of chemical fertilizers and pesticides, etc., through the green food certification, the latter can only meet the requirements of secondary rice, in contrast, the former taste and appearance are more excellent, and the price is higher, the price of long-grain fragrant rice 5kg is 82 yuan, and the same specification of long-grain rice is about 59 yuan.
 
The rice varieties of Jilin raw grain products are mainly long-grain fragrant and small-machi rice, representing Jilin rice long-grain fragrant rice, and the rice varieties are no different from the above two, but the taste is slightly different from the different origins, and the smell of rice grains is more obvious, and the price is about the same, with an average price of 6.8 yuan per catty.
 
Ancient ships also have affordable general series and special series based on gift boxes, which are quite popular offline, but there are not many varieties. Located in Beijing's Jingliang Plaza, the directly operated store can be used to huddle the rice directly supplied by the base on the spot, and rice with different degrees of polishing can be made according to consumer needs, and users who have higher requirements for freshness and nutrients may wish to go and buy, and the price is higher than that of ordinary packaged rice.