At present, the competitors entering the convenient hot pot market are mainly divided into three categories, namely traditional hot pot brands, upstream and downstream food production enterprises of hot pot, and Internet channel brands. The upstream enterprises of the hot pot industry have entered the convenient hot pot market and have obvious advantages in the supply of raw materials, and Laochengnan is a representative, which was established in 1999 and mainly produces pickled products, beef jerky and condiments.
The flavors of the old city south convenience hot pot include spicy and sour and spicy, with spicy as the main taste. The south of the old city is more popular with vegetarian pot, the representative taste is spicy hot pot and vegetarian hot pot, the taste of the two is not much different, spicy hot pot has more ham sausage and marinated quail eggs. The bottom of the pot is butter, the butter flavor is mellow and spicy, and the disadvantage is that it is slightly greasy. Another more distinctive green pepper hot pot performs better, for the bottom of the clear oil pot, compared to its butter pot is much more refreshing, reducing the greasy feeling, pickled pepper flavor is stronger, moderate spiciness, vermicelli is round powder, soft elastic after soaking, vegetarian dishes are also very flavorful, it is a very good choice for friends who love pickled peppers.
There is only one meat pot in the south of the old city, called meat hot pot, meat dishes include county liver, county handle, chicken wings, but the meat taste is a grade worse than other brands, the fishy smell is heavier, there are fewer vegetarian dishes, the bottom of the pot is slightly oily like the bottom of other butter pots, and the overall performance is not as good as the vegetarian pot.
Compared with traditional hot pot brands, enterprises such as Laochengnan have many years of experience in food production, and can quickly distribute goods with the help of rich experience in online and offline channels. And it has mastered the first-hand channel of ingredients, can control the cost well, and has an advantage in the price war, such as the average price of its convenient hot pot products is about 25 yuan, which is much lower than the average price of about 35 yuan of traditional hot pot brands. However, due to the lack of experience in the production of hot pot products, it is difficult to restore the taste of dine-in hot pot, and the taste control is not restrained enough. The packaging design is slightly simple, there is no additional anti-scalding design, and the heating effect of the heating bag is average.