Rifle

Overall scoring
76
Word-of-mouth ratings
8.8
Popularity index
19386

How about Rifle aged vinegar Brand introduction

Laifu vinegar industry, which has always been low-key, also comes from Qingxu, the vinegar capital, and was founded by Rong Xueze, a national senior vinegar brewing expert, but compared with the high-capacity hegemony of the water tower and the high-profile preparation of Zilin for listing, Laifu has never done large-scale publicity, and has won the hearts of consumers with its traditional taste and good reputation, and its current market share ranks fifth among all Shanxi vinegar companies.
 
Shanxi aged vinegar has a strong sour taste, which is not acceptable to all consumers, so most vinegar companies will make improvements, although the total acid of the old vinegar on the market reaches 6.0g/100ml, but it tastes softer. However, Laifu old vinegar insists on using the original recipe and brewing process of Wang Laifu, known as the "founder of Shanxi old vinegar", the acidity of the same 5 years of aging can reach 9 °, and the vinegar can smell the rich and sour aroma of grain fermentation when the bottle is opened, and the sour taste in the mouth is full of mouth, which is very refreshing, but then the sweetness and umami slowly emerge, and it is even closer to the traditional Shanxi old vinegar flavor than Ninghuafu, which is quite popular with Shanxi people. However, consumer acceptance is also showing a polarized trend, with love being praised and those who are not used to it never wanting to try it again.
 
In terms of product line, Laifu is not rich, covering health vinegar, aged vinegar, dumpling vinegar, apple cider vinegar and other products, but there is only one kind of aged vinegar on sale, and the "vinegar saint" series is the best-selling. In 2011, the vinegar saint series came out, making up for the gap in the high-end vinegar field at that time, and the sales were quite good. So far, the vinegar series is still the representative of Laifu high-end vinegar, with a total acid of more than 5g/100ml, and the price of 500ml is between 12-50 yuan.
 
In recent years, the competition situation in Shanxi's vinegar industry is severe, and the vinegar enterprises have plummeted from thousands to more than 100 today.