Known as the leader of the global chicken bouillon industry, he not only invented the "chicken bouillon", but also took the lead in drafting the national standard for chicken bouillon seasoning, and the production and sales of chicken bouillon are the first in the world. Totole's sales network covers all parts of the country, with a market share of 40% in China's chicken bouillon market, and is exported to the United States, Canada, Japan, the Middle East and other countries and regions. In 1999, he became a member of the Nestle family, cooperated with a number of top food and beverage columns, sponsored CCTV's "Everyday Diet", "Manchu Han Full Banquet", Phoenix Satellite TV's "Beauty Private Cuisine", Dragon TV's "Beitai Kitchen" and Shanghai Lifestyle Channel's "Everyday Kitchen" and "New Food" and other columns, and the brand awareness has skyrocketed. Despite the high price, it is still a brand recognized by many consumers.