"International Olive Oil Master", Piaget, has a history of more than 120 years and is the No. 1 selling olive oil brand on Amazon in China. The "international" designation comes from Piaget's worldwide frenzy of acquisitions of plantations, factories, packaging plants and distribution subsidiaries, and its tentacles even extended to India, becoming the first olive oil company to establish a subsidiary in India. Today, Piaget has built a large business network, with an annual turnover of 744 million euros, sales of 348,000 tons and a presence in 200 countries, making it one of the global leaders in the sector.
Similar to Oleo Original, Piaget has an independent laboratory and tasting panel certified by the IOC, which is able to carry out a comprehensive "medical examination" of its products to ensure quality. Despite its complete set-up, Piaget has fallen short of its name, and for the last 10 years, Piaget has been exploring this potential market in India, expanding its production line of blended olive oil, olive pomace oil and marketing blended olive oil as an oil that is particularly suitable for Indian cuisine.
For China, Piaget mainly exports Spanish extra virgin olive oil, but the range of plantations it buys is too wide, and it is difficult to identify the specific production areas of raw materials. Piaget's extra virgin product line has three flavors: light, medium and heavy, and only the safest light flavor Original comes to China.
Original is a very modest extra virgin, with an acidity of no more than 0.5%, and a pure olive fruity aroma can be smelled, but there are few ingredients that add flavor to the layer, and the bitter and spicy taste is bland. The smallest package is only 125 mL, which is suitable for early adopters, and the price of 15 yuan is also attractive. There are 6 specifications from 250ml to 5L, and the cost performance is comparable to Belina, but Belina has two flavors of products to choose from, Piaget's Robust, Green Fruit First Harvest and Single Fruit Series Personality have not all entered the country, there is no price advantage, and Piaget products will not be recommended for local travel.
In the process of Piaget's globalization, Star in the United States is its most important sub-brand. The product is still native to Spain, but in 2011 it also launched an olive oil made in California, challenging the authority of olive oil origin and receiving little feedback. For a long time to come, the olive oil market will remain dominated by Mediterranean brands.