After Arowana and Fulinmen became the dominant market in small packaged oil and the market pattern was basically determined, Changshouhua and Xiwang successively identified the blue ocean of edible oil - corn oil industry, and became the duopoly in the field of corn oil processing and production in China, currently accounting for about 25% and 20% of the market share respectively. The two companies are located in Xiwang Industrial Park, Zouping County, Shandong Province, only 2.8 kilometers apart, Xiwang was first grown by imitating longevity flowers, starting with corn germ oil, and then almost simultaneously laid out sunflower oil, olive oil and other products.
 
Before officially entering the market, Xiwang had worked with Changshouhua to produce corn oil for Arowana, Fulinmen and Luhua for nearly ten years. In 2006, after Changshou Hua got rid of the establishment of its own brand, Xiwang also operated its own corn oil in 2009, and after entering the market in 2010, its revenue caught up with Changshou Hua in just a few years. In addition to a large amount of investment in advertising and marketing, Xiwang's market performance is also related to its corn deep processing advantages. Xiwang is a large-scale group operating in the whole industry chain, with higher control over product processing and lower upstream costs. At present, Xiwang takes non-GMO and green health as the theme, mainly for high-end consumer groups, and the price of oil products is also high.
 
There are not many edible oil varieties produced by Xiwang, only corn oil, blended oil, sunflower oil and peanut oil. There are two types of corn oil: fresh corn germ oil and corn germ oil, both of which are physically pressed at 90 °C with a sweet corn fragrance. The two oils are very similar, the former contains 670mg/100g of phytosterols, the latter contains 600mg/100g, the difference is not big, but the price of the former is much higher than the latter, 5L fresh germ corn germ oil is about 130 yuan, 4L corn germ oil is about 90 yuan, the price of the two is generally higher than similar products, and the cost performance is slightly inferior.
 
As for corn and olive blended oil, it is more cost-effective, the product contains 90% corn oil and 10% extra virgin olive oil, and the price of 3L is nearly 120 yuan, which is much higher than similar products.
 
The single vegetable oil other than Xiwang corn oil lacks advantages and characteristics, among which peanut oil lacks certain competitiveness compared with brands such as Luhua and orchid, and the price is relatively similar, 5L is about 150 yuan, and the cost performance is ordinary. Compared with the above oils, Xiwang sunflower oil is much more reasonably priced, close to the average level of pressed first-grade sunflower oil, and it is more worth buying.