Guangdong Jialong Food is located in Jieyang City, Guangdong Province, has been rated as a key agricultural leading enterprise in Guangdong Province for many times, and occupies an important position in the high-end catering channels in Central China, North China and other regions.
 
After China's chicken essence and chicken powder brands were acquired by foreign-funded enterprises, Jialong Food became the largest local chicken powder brand in China, ranking second in market share in the chicken powder market, second only to the leading old café de collet. At present, the chicken powder market has formed a monopoly trend of giants, and Jialong has tried to expand retail channels several times, but Nestle and Unilever brands have already occupied the main retail market, making Jialong twice as effective and average in performance.
 
Jialong chicken essence and chicken powder have a certain price advantage in mid-range products, and the quality of its high-quality chicken powder is comparable to that of Knorr, but the price is nearly half cheaper, and the price of 1800g is about 37 yuan. Jialong chicken powder is not common in supermarkets, and the mass consumer has a low awareness of the Jialong brand, which makes Jialong unable to expand family consumption channels in a short time.